Monday, 11 July 2016 10:41

Ringer Radio Episode 14

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Monika
Good Afternoon, Atlanta, this is Ringer Radio with Monika and Gabriel Meacham.

Gabe
Hello Atlanta. How’s everybody doing? OK I didn’t get any feedback on that so I’m going to have to assume that everybody’s awesome.

Monika
It’s a little hard to get feedback…

Gabe
I don’t hear the applause…

Monika
We’re also pre-recording, so the applause, it’s there, it’s just in the future.

Gabe
If you guys could hear my future applause, it’s usually quite remarkable. It is a good day to be in business and a good year to take business by the horns and go out and figure out what your market is. We’re going to talk a little bit about that today. We’re going to talk about what’s going on with us because we’ve done like 5 interviews in a row and really didn’t say anything about what we were doing, which is just unfair, if you ask me. Then we want to talk a little bit about what you’re doing, what you’re learning and then maybe we’ll just dream up some other stuff. We’ve had Red Bull and we’re ready to talk.

Monika
So we don’t have a guest on. It’s just me and Gabe again today. We thought that we would go over some stuff that we’ve been doing. One thing that we have recently launched is a system for one of our clients. One type of client that seems to be attracted to a company like ours is Specialty Brokers.

Gabe
There’s no good software out there for them.

Monika
In this case it’s a gentleman that sells vegetable oil. There’s a lot of regulations, believe it or not, behind the selling and buying of vegetable oil…

Gabe
…and he really does redefine the term “selling” because most of the time when you sell something you know how much you’re going to get paid before…everything’s done on market price and it’s just a crazy, out of the box type of solution that we had to come up with.

Monika
So we recently launched his redesign and it’s basically up and he’s been utilizing it…

Gabe
…we just had to make everything a little bit smaller just so he gets used to it. The app is twice the size if you just natively let it sit there…the styling of the pages. So people that have had a system for quite some time, that was designed 7-8 years ago, all the form fields are super small…like 8 pixels high. We had to go in and un-modernize it a little bit.

Monika
That’s the beauty of custom…is that you have that ability and you…it’s not like it’s not available in the box products. Just a little bit of high-level education for those of you that might be listening and wondering what we’re talking about. We’re talking about software that’s been designed specifically for a client based on what they do…

Gabe
…and when we say that, when we’re talking about us, in particular, we design cloud based [web based] software that people can access through their desktop, their phone, their tablet…

Monika
…it’s all real time, there’s no waiting for early runs or weekend runs or all that stuff and a lot of times it helps automate and streamline their business and all. In this case, the gentleman that we created a system for, he wanted some of the aesthetics of it changed and when it’s custom you can really manipulate it and he’s coming back to us over and over again with different ideas. The beauty of what he has is that 100% of that code that’s been written in the beginning is for what he does. It’s not walking into a box product like Oracle where you use 5% of that code [if that] and the rest is almost junk in a way and it’s clogging up the system and it causes errors and causes issues and you have to go hire an Oracle developer at $300-$400/hour just to make a report and it’s not following your process. That’s one of the sides of the business that we do…custom systems.

Gabe
For those of you out there that are chasing papers all day long and you just wish that there was a good database system that you could wrap everything up with and would actually emulate your job and assist your job rather than hinder your job and give you additional time that you got to search through that you got another program that you got to find your solution, just remember there are plenty of people out there like us that are custom solution people and just remember that you’re not stuck with the Big Box Software.

Monika
A lot of people will think “I can’t afford it.” I’ve had a couple people say that before. That’s actually not necessarily true either because…

Gabe
I’ve done car dealership systems for under $700. Some things that are just very linear and they don’t take a lot, they don’t have to cost that much.

Monika
Even if there’s a heftier cost in the beginning because of the complexities of the system, you’re probably going to break even, and we can help going through that…would be when your break even point is. ‘Based on the amount of overhead I’m going to spend or save and based on my licensing fees that I’m going to save and upgrading and changing the current system that I have’ and all those things, it’s like 2 years at most for something that’s pretty good.

Gabe
We wrote an article at one point kind of like “Your Software is Like a Custom Tailored Suit”. You can walk into any Men’s Warehouse or Sears or wherever people buy suits…

Monika
Sears?? Who buys suits at Sears?

Gabe
I know people. The blue ones. Sometimes you get in them and they just don’t fit right and they don’t move with your body correctly and they’re just more of a hindrance because at the end of the day you just want to get out of them. The difference between that and going and getting a custom shirt and custom suit made…it’s made for you, it’s made for the way you move and you’re always going to look good in it but really at the end of the day, it still fits like it did in the beginning. That’s really the benefit of custom software…at the end of the day, it fits you better. Let’s roll off of custom software. Going to some other things that we’ve been experimenting with lately…part of being a front-end designer is I’m always playing with different scripts that are out there, different J-Query modules, playing around on Get Hub and I’ve run into a couple that I’ve really fallen in love with…one of which is Scroll Magic. It works a lot like Scroller and lots of the other ones. What it does is it allows me to use the scroll bar as more of an animation timeline than physically scrolling up and scrolling down. There’s a lot of scripts that take over that scroll bar but this one does it in a very logical and meaningful way that doesn’t really get rid of the old scroll bar and maintains the integrity of the natural scroll bar. So I like that script.

Monika
We’ve got 2 sites that we’re working on that…

Gabe
Yeah…what it really does is it creates me a storyboard out of the browser. We’ve got 1 for an ice cream shop. I’ll give a little preview for the people out there…we’ve got an ice cream truck rolling along the bottom of it and then he goes from different location to different location…

Monika
…it’s the story of him and how he came about with his business. It’s very personal and as you go through the page you get to kind of partake in the story Manuel and his wife and it’s going to be really cool because there’s a little animation in it and it’s quirky but it’s quirky in a very artistic and a very get-to-know-the-business type of way.

Gabe
Then for Goza, which we’ve talked to on the channel, we’re using the same script to have the bottle…the bottle doesn’t really change as much as the scenes around the bottle and what the bottle ends up, how it reacts to the scenes around it.

Monika
We’re still working on the script for it, the storyboard for it, but it’s going to be either going through a night of Goza or going from 1st sip to last sip. So that’d be really cool and it’s going to be fun as well as you scroll through it, getting to see the story take place. You don’t see a lot of sites that do that.

Gabe
I think we’re going to…I think there’s going to be another push that happens in the next few years. We’ve been locked into this up and down mentality with browsers forever where you either scroll up or scroll down and I think the browser may break away from that…

Monika
One of the ones you’re doing it kind of goes side to side almost does it not?

Gabe
Yeah, as you scroll down the scene actually goes side to side, which is something that’s really cool.

Monika
I think we’re actually at the point where we need to take a quick break.

Gabe
When we get back we’re going to be talking to Monika a little bit about the advanced level…we’re just going to let the cat out of the bag…we’re going to tell people exactly what they need to know if they want to get the absolute best response and the quickest thing they can do to gather more customers online. So until we get back, thank you and listen to the commercials.

Monika
Welcome back, Atlanta. This is Gabe and Monika Meacham with Ringer Radio. No guests today but it’s just the 2 of us and we thought that we would dedicate today to helping the audience and giving some tips and advice on some stuff that we’ve learned along the way and for those small business owners that just want to do it themselves right now, there’s a certain point in a company’s life cycle where they’re not ready for a business like ours…they’re not ready to put that type of investment in. The last thing any business should ever do is make themselves cash poor. Cash is king. Granted, you can’t grow without investment but if you are trying out in the beginning before you build that cash reserve for the investment there are some stuff that you can do yourself.

Gabe
One of the biggest things...every listener out there has heard 1,000,000 companies say “we’ll get you to the top of Google” as if it means something. One of the things that we want to tell people is that there’s a very, very quick way and a very efficient way, that costs money and is the long term and you got to have a good strategy and a little bit of luck and a lot of hard work and sweat goes into the organic side of things.

Monika
On that note, if anybody ever tells you that they can get you to the top of Google organically within a month, please run away because they’re probably not doing something correctly.

Gabe
You don’t really see a lot of that anymore since the Panda updates came out. Like 2 years ago, there were a lot of people running around saying “I have a trick to trick Google…”

Monika
And they did but once the update came along those businesses that went and followed that trick ended up getting blacklisted.

Gabe
We’re getting off topic but these are good things to know. What we want to do is cover some of the terms that we’ll be using [for advertising online]… 1. Organic – you did not pay for that placement, you earned that placement. 2. Paid – you paid for that placement. Even within Paid you’re going to have different terms such as: A. Impressions – how many times your particular ad has been seen. B. Click Through – how many times your ad has either been clicked on or interacted with in some way. C. Conversion [the only people that should be talking to you about conversions are the people that are controlling your website itself and your Analytics account because you have to set up goals inside your Analytics and you get to choose what those goals are. If somebody filled out a form that can qualify as a conversion. If somebody bought a product…if somebody went through a certain sequence of pages that can be a conversion.] That’s what Monika does quite a bit is looks at what would be qualified as a conversion on somebody’s website. It’s not as simple as ‘did we make money or not?’ A lot of times we build websites for people that are trying to get information out there, so ‘did the user go through enough pages and read enough content or stay on the site long enough to really qualify as that should have been a conversion?’ Let’s talk a little bit about Google Adwords as a mechanism. I like to see businesses dive into Google Adwords and just choose a couple of keywords, throw a little bit of money at it and see what it does. It lets us later come in and at least look at what they’ve done and see the base level of what results they’ve gotten.

Monika
I went to a seminar and they had the perfect phrase for what you’re talking about, which is basically Ready, Fire, Aim, which is what you really need to do in Adwords. You don’t want to, especially in the beginning, you want to see what works best because there are so many different ways you can turn the dial, there’s so many different avenues that you can utilize just even within Adwords. % of his business within 6 months and he never saw that coming…just because we identified there’s nobody advertising this particular service in that area.

Monika
And it ends up being cheaper. There’s a lot of advantages to that right?

Gabe
You can be surprised a lot of times by different revenue streams that you can uncover by playing with the keywords a little bit and spending money on experimenting knowing that we’re going to experiment a little bit. Where we kind of come in is when you get into the ad creation part of it…

Monika
…we get into the management part of it as well…both ends of the spectrum. So to take a step backwards, when you actually get charged by Google for Adwords, generally speaking, it’s because you’re doing the click-through rate, which is on the Search Network and that’s generally where you get charged…if you get clicked on. Your impressions aren’t charged, which means somebody just kind of sees it but they don’t actually click through. Once they click on the advertisement, that’s when you’re actually charged.

Gabe
What about the Display Network? It’s a little bit different.

Monika
The Display Network’s a little bit different but again, it depends. You can do it 2 ways. You can do it as an impression. You can pay for the impressions on the Display Network. You can also pay for just the click-through. Video is also different than the Display Network. The Display Network is more like your magazines where you have a little banner put up in a specific type of Entrepreneurship Magazine or whatever. There’s tons of them all on the Google Network. You can source them by demographic, by interest, by location, by region, by time…there’s a plethora of different ways to source it down.

Gabe
So there’s the Source Network, the Display Network…I guess there’s also remarketing?

Monika
There’s remarketing, which can be done on Display. Remarketing is where if somebody has come to your site before and they actually click-through, you target them to constantly see your advertisement on the sites that they go to. It follows them.

Gabe
So you get a cookie that downloads onto their machine and then when your site’s interacting with another site that has the Display Network that little cookie goes “Hey, I’m here” and then the advertiser bids but most likely if you have a company following you around…

Monika
…and that’s one tip I want to give everybody. If you’re going to remarket, it’s a great tactic to use because they were interested enough to come to your site once, however do not bombard people. There is a way to limit the amount of impressions that somebody will see from your company. For example, right now, I am getting targeted like crazy for this jerky company. I went to their site, I looked around at the jerkys. I did not buy anything.

Gabe
And they’re still advertising to you.

Monika
If they had come to me maybe once or twice, I may have bought, but they ended up coming to me all the time. That’s all I see now and I’m not interested anymore.

Monika
You really need to limit your impressions because you can give a sour taste to someone who could potentially be a client. There is a proper way to do remarketing because remarketing does work, but…

Gabe
Before break there’s another good question. What’s the difference between Google Adwords and Facebook Ads or Boost?

Monika
There are several different advertisement mechanisms online. You have LinkedIn, you have Facebook, you have Google Adwords, which is the king of kings of kings, you have Bing, you have Yahoo and then you have a couple of the smaller ones. Bing and Yahoo are your cheap options outside of Google. They’re the ones that you would use if you really had a very limited budget and for some reason you thought that your target market was searching on Bing and Yahoo. Really, if you’re going to spend money, just go to Google.

Gabe
I have a different view on that but we’re going to have to cut.

Monika
OK, so let’s come back to this after the break. This is a good topic because I think there are good reasons to use Facebook and LinkedIn as well.

Gabe
I think it depends on who you are as a customer.

Monika
Absolutely. So we’ll be right back. Ringer Radio.

Monika
Alright, welcome back, Atlanta. This is Ringer Radio. Gabe usually brings us back in the 3rd segment but he was apparently just staring off into space. He’s contemplating the Facebook thing.

Gabe
You asked me a very good question like which way is better, Google Adwords vs. Facebook, for a small company [before the break]… This is an opinion statement. I think if we predicated that the company in question did a really good job…if they’ve got a whole bunch of followers that are direct followers and they have a relationship with the people in some way or another, not just fluff…Facebook would be really good for an announcement of sale or an event that’s going on or something that people can get involved in. if you’re strictly selling a product we’ve been tracking a lot of accounts for a long time and Facebook has the lowest conversion ratio…

Monika
I’ve got to disagree with you there a little bit. For a small company, with a minimum budget…

Gabe
When people want to buy, it’s this simple, they go to Google, type in the name, the first thing they see, that’s why they get 80% of the traffic…

Monika
Agree, but it’s expensive. Google Adwords is very expensive.

Gabe
If you have an actual product, then it’s just cost of sales.

Monika
It is but the question that was asked was ‘if I have a very, very small budget…’ meaning under $100 budget, which is extremely small in the world of online advertising. In the world of Google you want to be spending $1,000 or more a month in order to really get anything from it. No matter what your keywords are your budget should be around $1,000/mo at a minimum. Most people spend $10,000-$20,000 a month on Google Adwords. [Those are real product pushers]. If you are an extremely small company that’s trying to just get your name out, there are ways to do it through Facebook for very cheap. We did an advertisement where I ended up having one cent per impression, which I ended up getting a good 4,000 impressions. I targeted it specifically to be the people that I wanted to target, which were business owners. I made sure that the only time it was seen was Monday – Friday between 8 – 5pm because I felt that was my target audience. LinkedIn, you can do similar things as well, but I think Facebook is a little bit more powerful for the consumer business. If you’re a business-to-business type of company, it’s a little bit more difficult on LinkedIn. We still did it because it’s cheap impressions. Google Adwords, at the end of the day, like Gabe said, your bang for your buck will always come from Adwords because somebody’s searching it. That means they have the need. They’re not looking at it and saying “maybe I want this”.

Gabe
It really depends on what you’re trying to sell. If you’re trying to sell something that’s more informational based then a broader audience, if it’s a cheaper product, if you’re selling information somehow or another, which 90% of the United States economy is based on that…but if you’re actually selling a product of some sort then I still say Google is…

Monika
But things like Candy of the Club Month or some of those new types of models that came out recently [the Dollar Shave Club], those are stellar businesses for Facebook. Those are the ones Facebook would win all day long on because it’s building a reputation and building a name behind what they’re trying to do because nobody really knows about them yet. Nobody took a look for them. Nobody knows that there’s a Shave Club but now they do because of Facebook.

Gabe
I used to have a saying “you take a clump of spaghetti, throw it on the wall and figure out what sticks and keep doing that.” You just want to try different mechanisms out there based on the product. If you get somebody that’s experienced as a marketer…

Monika
…they know where to start and what to look at…

Gabe
…they know your product is very similar to something they worked on in the past so they have somewhat of a roadmap, but even then we’re just like doctors…we’re just practicing. We’re just trying to…

Monika
…that brings up a good point. Why management? Why do you hire somebody to manage your Adwords advertising spend? I think that’s a good topic because some people don’t know…

Gabe
I’m a hard nose about this. I think it comes down to ‘if you make more money doing what you’re doing than sitting in front of the computer playing with Adwords, then you need to get somebody else involved that that’s exactly what they do all day long.’ They’re professionals at it, they know the tricks and the know-how and it doesn’t take them as long to do something as it would take you.

Monika
You should never just set your Adwords and walk away.

Gabe
However, if you’re a business just starting out, I still say, you hop on it, you play with it, you’re going to get a bad taste in your mouth initially and you’re going to say “Google Adwords doesn’t work for us” only because you’re really not going to give it a fair shake.

Monika
There’s so many mechanisms within it. It’s not as simple as setting up a keyword and walking away. There’s targeting…

Gabe
Let’s talk a little bit about what makes a good overall campaign because we’re just talking about how you spend money. That’s such a small portion of the overall thing. First is how do we package what we’re trying to put out there? How do we build a good 2 sentence sales pitch for what it is we’re putting out there? How do we appropriately bid and get the right customer? After that it’s you’re just paying for that click-through. The biggest thing is ‘what are they going to?’ If they go to a page that is very off topic and they can’t find what they’re looking for…I can’t tell you how many of these companies do this, it makes me crazy…if you’re going to pay for a particular keyword you really need to either build a page about that keyword an dhow it applies to your business and wrap it up. Most people call about a landing page or an entry page…

Monika
Not only for conversion purposes that you’re bringing up, but it also effects the cost that you’re paying for your click, which some people don’t realize that. Your quality score is dictated by where you’re sending your user once they click-through. Google is saying “where are you sending them?” and once they see where you’re sending them, they then determine how much you’re going to bid. The bidding process and the amount that you’re spending is based on that.

Gabe
That’s net-end result but how do you get there, a lot of times is, you can do AB Testing and try different scenarios and really nail down which one gives you the best conversions.

Monika
Alright, we talked about conversions so what’s a good landing page that somebody should land on?

Gabe
A good landing page is going to be a really good sales pitch. You already know exactly what they’re interested in…

Monika
It should be about the topic, about the keyword. It shouldn’t be your homepage.

Gabe
Hold on. It should identify who your audience should be and kind of reflect back this is who you are. It should have a good overall call-to-action after you get through the meat and potatoes of it. I’ve heard it said that through the copy, through the content, through the video, you should overcome all objections that you know could be objections to them actually pushing the Purchase button at the bottom and you should have Purchase buttons at least 3 times. If you scroll too far and don’t see a Purchase button you should put one in.

Monika
And you know what bugs me is you should always have a segue to your homepage. That’s just something internally that I think. I don’t know how many times I went to a landing page and I actually meant to go to their homepage and I could never figure out how to get to the homepage.

Gabe
A couple little tips…your landing pages should be on the same domain…

Monika
Why is that? Some people don’t understand that. They’re like “shouldn’t it be separate?” Because many years ago there was value behind it being separate. Now it’s not right?

Gabe
No. It’s just other people trying to get credit on their domain for your work. There’s a lot of services that will say they’ll put you up on their landing page. If you don’t specify that you want it on your domain, which is your website label, chances are it’s going to be on Blogger or something.

Monika
That’s no good because then you lose all that SEO Value.

Gabe
Yes, because the landing page doesn’t just exist for the advertising network, it’s also for organic, which could help you quite a bit and usually it’s the first page in a Christmas tree of pages that deal with that same topic. So that’s what I mean, down in the bottom of the page, it’s either ‘you make a commitment and buy this thing now, that I’m trying to sell you or you go to our homepage or here’s some other topics you may be interested in.’ So a good landing page is going to have a good mix of those 5 things.

Monika
Now some people out there might be saying “I just want it to go to my homepage. Why can’t I just do that?”

Gabe
You can if you want but you’re going to throw money away.

Monika
You are going to spend more money for the click-through and you may not convert your person because you’re not bringing them into what they’re looking for exactly. You’re not giving them value. It’s how many seconds that somebody generally goes to a website and then leaves if they’re not engaged enough? Like 15 seconds? [Less than 15 seconds].

Gabe
When we look at that’s engagement (over 25 seconds)…they’re looking at things. One of the little tips to that is video is very good because you can put video on one of those landing pages and get somebody’s engagement to go to 30 seconds to a minute and 45 seconds by throwing a video on them. Most people, if they click-through to an ad, the psychology is they already know they cost you money so they’re going to at least consider the content you give them on that page.

Monika
It’s all stuff you can check on Analytics and you can check to see what the engagement is. You should always be cross-referencing your Adwords and Analytics to make sure you are getting the most bang for your buck. Speaking of bang for the buck, we’ve got to take a quick break. I don’t know how that has anything to do with a break but why not?

Gabe
Welcome back, Atlanta and future Gabe, you are looking hot today.

Monika
Why are you in your pajamas on Friday at 1:00?

Gabe
Because the past Gabe told my future Gabe to wear his pajamas on Friday at 1:00…

Monika
Anyway, before the break we were talking about advertising and different mechanisms online…organics and different ways to advertise on Google vs. Facebook vs. all the other ones.

Gabe
If all this stuff just sounds way too confusing for you and you know you need to do it and get on the bandwagon, we’re really nice people. You call us up, we’ll be happy to sit down with you and make sure you totally understand what we think the best practice for you would be. We’ll sit down with you and make you a little plan…

Monika
…and even if it’s not using us, we generally give people advice on what they should be doing just so they’re going down the right path, that way when they are ready to utilize a company like us, there’s not more work at that point. They’re ready for it and they understand what they’re going to be…

Gabe
…the more sinister part of it is that way I can tell them what they absolutely should do and when 6 weeks have gone by and they don’t do anything I can sit back and laugh. We would really like to throw that offer out there for anybody listening.

Monika
Just as a reminder our website’s www.hirearinger.com. Our number’s 404-369-0009.

Gabe
Let’s start making sense again.

Monika
Let’s talk a little bit about video advertising. I think video advertising is really the way to go now. People love video. People are constantly watching videos. Video advertising can be relatively cheap, believe it or not. The expensive part of it is actually creating the video. The inexpensive part of it can be actually putting it out there, depending on how you display it. Video advertising works just a little bit differently. Again, it’s all through the Google Adwords Display and the Network…

Gabe
…the other networks also have their video…

Monika
…of course, but just in terms of Google and the networks that it has because it really does have the biggest network of subsidiaries and magazines and things that are all associated to it. There’s 2 ways of getting cost for it: if somebody clicks through, that’s one way or if the advertisement is watched for 30 seconds or more. Once it hits that 30 second mark…if your commercials are 15 seconds and you think you’re beating the system, it doesn’t work. It is the length of the video and/or 30 seconds is when you would be charged for that. There’s also other ways of doing it based on impressions. You can just buy a big old slot of impressions without the “skip ad” type of thing in it where you’re paying for them to watch it no matter what.

Gabe
So if your potential client is surfing YouTube and you want to bombard them every single time they look at another video, then please, by all means…

Monika
…or if you have a product that just screams video, for example, we have a client, Southwin Plantation…beautiful Plantation. It’s down in Mainbridge, GA. They’re a hunting lodge. Gabe won an award for the original site of it, we’re working on doing a redesign of it now…taking it responsive. They have a dog facility…it’s huge! Sooner or later we’ll get some video of them, but the video of their land, their facility, their hunting lodge, their lodges are stellar…they are corporate level. Take your high level executives out for a hunting trip to go and sit down and “have meetings”…that is the type of resort that it is. To display it by video…one thing they want to break into is the wedding venue part because they built out a building that can help in terms of not necessarily having 100 deer heads on the wall while you’re…there’s a lot of animals on the wall of the main lodge. They want to cater to weddings so having that video show up of this beautiful plantation on a wedding magazine, for example, as an advertisement…for a business like that, that’s really the way they’re going to get better traction. There’s a lot of businesses out there that if you utilize video for your advertising, you will end up getting better bang for your buck because it’s the visual aspect of it. People love watching things. It’s got to be good video. You don’t want it to be cheesy, by any means. That’s another thing we actually specialize in, is video. [Cheesy videos too]. We’ll take anybody’s video and put it up on video advertising. That’s an area that I’m trying to specialize in is the video advertising area and segment of showing off your video.

Gabe
We can’t end this segment without sneaking Facebook back in here. If you’re going to have any kind of content on Facebook, video content is what really…

Monika
Absolutely! If you’re going to pay for it, put some video up. People love video on Facebook and that’s what I do. Think about yourselves and your own and what you actually do on Facebook. Generally you’re going to click on a video. If you see a long blurb you’re not going to read it. If you see a picture, you may be engaged by the picture, but at the end of the day, if you see a video and you think that it looks interesting, you’re going to click play.

Gabe
The nice thing about Facebook as a medium is the videos don’t necessarily have to be crisp and clean and so professionally done. There’s kind of a unique campiness that comes with Facebook because of all the amateur users. You can very quickly use Microsoft Movie Maker and throw together a video [you can do your own video testimonial] or if you have a Mac I’m sure Mac will do it for you.

Monika
You can even go grab your iPhone or your Samsung or whatever phone you may have, go up to one of your clients, record them and say “give me a testimonial”. Get that little 30 second testimonial, throw it up on Facebook [those make a huge difference] and you’re done. That’s not something you have to go hire a company like us to go do, it’s something you can do on your own and spend a little bit of money to push it with Facebook and it’s a great way to do it. Just make sure that if you’re going to put money behind it on Facebook, there are ways to demographically make sure that you are hitting the target audience that you want to hit. You can hit it by age, by interest, by job title, where they work, where they live, what they do, when they sleep, the time of day…there’s a plethora of different preference settings that you can put in there for that advertisement on Facebook. Kittens sell, babies sell and everybody knows what else sells. Our last question for the day is when you do pay for advertising, where do you lead your target audience? Do you lead them to your social page, to your website? It looks like Gabe and I might have a difference of opinion.

Gabe
I think we have the same answer for different reasons.

Monika
Mine would be Website, just because A. you want the traffic there. You want to build your branding. You’re going to have better branding ability on your website because you have complete control over the aesthetics of it, the look of it, the logo and everything. As compared to Facebook…it’s very blue and unless your colors are blue, you’re not going to be able to leave a lasting impression on your potential client.

Gabe
Facebook has their own brand and it’s not about your brand and it’s that apparent all the time. I would say that everything that you’re doing on your Social Network should be an extension of what you’re doing on your website. Like you’re really not going to post just a random intro to an article without it actually going somewhere on your website that houses the full article…all the auxiliary information, where else you want to steer people to after they read that article. Mine is the Website is always top of heap for me because online, at the end of the day, that’s the only thing you own and the only thing that’s going to stay with you [it’s on the line]. The biggest thing I can say to anybody out there is ‘if you can figure out a way to everyday, add something to your website [and to your Social], but Social is more of a conversation you should be having with your people vs. your new idea that you’re putting on your website or something like that.

Monika
So with that ending, make sure you are posting everywhere. Make sure if you are going to do advertising or anything you use somebody to get help or if you want to tackle it yourself, that’s fine, just make sure you are constantly looking at it and massaging everything. It is live, it is on the line, it is alive. With that said, you guys have a wonderful Friday. Hopefully it is a beautiful day and hopefully everyone has a wonderful weekend. I’m hoping to win PowerBall so hopefully I’m a millionaire already.

Gabe
That might work. I’d be OK with that. Future Gabe would have to put on some pants and get on an airplane and Get.

Monika
Well, we’re gonna get.

Read 884 times Last modified on Friday, 29 July 2016 10:13

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