Wednesday, 18 May 2016 12:36

Ringer Radio Episode 9

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Monika
Good Afternoon, Atlanta. This is Ringer Radio with Monika Meacham and Gabriel Meacham.

Gabe
Hello everybody. How are you out there in Atlanta?

Monika
It’s a beautiful day. It’s Friday and the weekend’s upon us…

Gabe
I got this neat little sunspot coming in on my back…

Monika
…isn’t the weather been really nice actually? This is the reason I love Atlanta. Of course you’re getting all snotted up with the whole allergies kicking in but other than that, it’s beautiful weather out there.

Gabe
I’m just glad Zyrtek exists because otherwise they might bury me. They might see me sleeping and go “dude is dead. Bury him.”

Monika
Yes, for those of you that don’t know Gabe, when the weather hits and the pollen hits, you can’t see his eyes, you can’t make out his face, nothing. He can take any amount of Zyrtek possible and nothing works.

Gabe
I’m pretty sure that the bears don’t actually go into hibernation, they just kind of get all clogged up and on Zyrtek.

Monika
Are you comparing yourself to a bear?

Gabe
It wouldn’t be the 1st time.

Monika
OK just checking. Well today we’ve got a good guest with us. We’ve got Andrew Levison with Mag-nificent Photo Magnets. Welcome.

Andrew
Thank you. Happy to be here.

Monika
So, yeah, we thought we’d bring on another guest and go over some different things from a different perspective of an entrepreneur and what he’s been doing and how he’s been doing things and what makes him unique and just go on from there.

Andrew
Sounds good guys.

Monika
So Andrew, tell us a little bit about Magnificent. What is it? Give us an overview of Magnificent.

Andrew
Yeah, absolutely. Mag-nificent is a company that my business partner and I started about, coming up on 5 years now. We started it…we opened our doors in July of 2011, so we’re coming up on the 5 year mark. And what we do is we offer a very unique type of event giveaway concept that unless you’ve been to an event that we’ve been at…and you very well may have…you have not seen our concept before, because as far as we know, we’re the only ones in the Southeast, or really the East Coast that do anything like what we do. When we started this company, we set out to do a new type of event giveaway concept that wouldn’t get thrown into a drawer…that would actually be used. Going to events, I’m sure you guys have seen every type of event giveaway from little squeezy stress balls to the T-shirts that you will never wear once except maybe to bed or to the gym. You’ve seen everything from…everything…pens that you might use once and then they fall down the side of your car seat…all those types of things. We really wanted to set out to find something that would really be used and not discarded and that’s where we came up with this concept. They’re custom branded so all of our photo magnets have a custom branding that we work with each and every client to design. It’s like a frame that goes around…for those listening…I know you can’t see, but it’s like a frame that goes around the side of the magnet. It can have any branding the client wants. We can include logos, any sort of text, dates, websites. We work with each client before the event to design that brand that’s going to be on all the magnets. Then we actually go to the event and we print these magnets on site, at the event, for people to take home.

Gabe
So is it like a photo booth or do you have people wandering around taking pictures or how do you have it?

Andrew
We say it’s in the same genre as a photo booth, but we like to think of ourselves as sort of the opposite of a photo booth, in that, as opposed to a photo booth…photo booths are great…I’ve been in photo booths as I’m sure you guys have as well, but what really makes us unique is that opposed to a photo booth, where if you’re at an event, you have to stop what you’re doing, put down your drink, go to where the photo booth is, often times, wait in line to get a picture taken…you don’t have to do any of that with our service. Our photographers are trained to actively approach people at the event…to go up to the on the dance floor, wherever they are…

Monika
…so get more of an action shot…

Andrew
…correct. We’re all about candid shots. We never…we rarely use a backdrop or a green screen or anything like that because we like to try to get those shots that you can only get when the photographer is part of the event. So as opposed to those super staged shots that you get in a photo booth, we try to get those candid shots and while doing so, it really allows us to provide a great souvenir without being a distraction to the event.

Monika
What size magnet is this? I mean it’s a good size, the picture is clear with the picture in it and the border’s clear with the branding. So what size is it? Is this a standard size or are there multiple sizes?

Andrew
Yeah so our standard size is around 3x4 inches, a little smaller. We do have different sizes. We can make them bigger or smaller. We almost always us this size. People don’t typically want them any smaller, just because the faces would be tough to see and we can make them bigger and we do. We certainly have bigger sizes. The problem with bigger is that people have a huge event with thousands of people and they typically don’t want to give up the quantity for a bigger size. Also, to be honest, we found that people just don’t want to see their face that big on their refrigerator.

Monika
Right.

Andrew
This is the perfect size…

Gabe
…this memory is the perfect size.

Andrew
Or if you put it on your file cabinet at work, you don’t need a huge photo magnet with your face on the side of your file cabinet, so we found that it is just the perfect size.

Monika
Awesome, so give us some examples of…I mean we can see what’s in front of us but…

Gabe
…what’s your favorite among these? You’ve been doing this for how long?

Andrew
I’ve been doing this for 5 years. When my business partner and I started this company back in 2011, we thought ‘we’re going to start, we’re going to do a lot of weddings, we’re going to do a lot of birthday parties, we’re going to do a lot of Bar Mitzvahs and sweet 16’s and Quincinearas and things like that’, and like those types of private events have been a good part of our total revenue, what’s really surprised us the most is how this is more, turned into a marketing tool for companies, where yeah, we do a lot of weddings and yeah, we do a lot of Bar Mitzvahs, but companies like some of Atlanta’s biggest companies, like the Atlanta Hawks and the Atlanta Falcons, the Atlanta Dream, Star 94, other radio stations in town…

Monika
…I see you have a Sweet Water one, a Duracell one…

Andrew
…Terrapin Brewers…

Gabe
…the Atlanta Motor Speedway…

Andrew
…we were part of the __ 500, a couple weeks ago down at Atlanta Motor Speedway. So while we started by doing a lot of private events, what we’ve move toward is doing mostly corporate events because companies have found tremendous value in putting their branding on a photo that doesn’t get tossed away. When you take this home you don’t throw it in a drawer. Everybody has something magnetic, whether it’s the refrigerator, file cabinet, I’ve seen our magnets on washing machines, microwaves, stove hoods…

Monika
…well people keep magnets, a lot of people like me keep magnets just so you can hold up other pieces of paper too, so it’s not just the photo memory, people like to keep magnets because…

Andrew
…it’s funny. I go into my friend’s houses sometimes and they have photo booth strips from when they were in a photo booth…they don’t have anywhere to put them except being held up by one of our magnets. We always say “everyone has something magnetic.” One of the top questions we get is “these days everyone has stainless steel fridges. What do you do about that if they don’t have a magnetic fridge?”

Gabe
I buy them a fridge. What do you think I do?

Andrew
Actually, 80% of all fridges are still magnetic.

Monika
I was going to say “the sides are.”

Andrew
True, the sides are. Sometimes they’re in a structure so the sides are covered, which case everyone has something magnetic that they could put it on and if they truly don’t, I’ve seen people put it in a little picture frame or put a thumbtack on a bulletin board, so then you’re right back where you were if it was just a regular print.

Gabe
Two sides of them on a window, you’re good to go.

Andrew
There you go. People actually think that the stainless steel refrigerator is the death sentence to our company, when really, it’s not actually such a big deal. The fact that we do a lot of corporate companies have just found tremendous value in, we always say, the power of the magnet. There’s a Domino’s magnet. Domino’s is used it several times because they absolutely love that they’re getting their logo on people’s refrigerators.

Monika
So Domino’s holds an event and then you guys come there?

Andrew
Yeah. So our pricing works by the hour. They tell us how many hours they want us there, whether it’s 3, 4, 5 or whatever, and then we charge by the hour for unlimited magnets.

Gabe
That’s a really good model.

Monika
How many magnets can you produce in the span of about an hour including…

Andrew
So if we’re going max capacity, we can do about 100 per hour.

Monika
Wow!

Andrew
Usually at a wedding we won’t get to that. I’m talking if we’re doing NBA playoffs, like we’ve done with the Atlanta Hawks and it’s just a mad house. That’s when we get up to those numbers. That’s pretty much how it works. So that’s what we’ve done for the last few years. We’ve recently taken it to a whole new level. I don’t know if you guys want to get into that now or…

Monika
Why don’t we take a break real quick. I’m sure you’ve got some fun stories too, from some of these events, we could talk about too. We like fun stories. We’re going to take a break real quick, guys. We’ll come back right after the break.

{Commercial Break}

Monika
Welcome back, Atlanta. This is Ringer Radio with Monika and Gabe Meacham. Again, if y’all have any questions for us or for any of our guests, please feel free to call our question line and we’ll field the questions and get them answered for you on the next show. That number is 404-369-0738. Again, we have Andrew Levison with us from Mag-nificent. So we were talking a little about what you’ve been doing, Andrew and how you go to events and how it’s turned out to be more of a corporate…you originally planned it to be more of private events and now it’s turned out to be more of a corporate spiel and I can see why, because it’s a great branding tool for a lot of companies, to have something lingering with their end users.

Andrew
It’s sticks around.

Monika
Definitely. So how did you guys come up with this idea? What happened? Were you just sitting around and you saw photo booths and you said ‘oh, we could do this better’? What made you say ‘let’s do a magnet’? it’s not really done right?

Andrew
No. I wasn’t just sitting on my couch one day and came up with the idea. I had graduated college the year before…I went to the University of Maryland. After college, I was living in Washington, DC for a while working on Capital Hill in the Georgia Senate office up in DC. I wasn’t really feeling it. I thought I wanted to be in politics so I took an internship in Johnny Isaacson’s office…great Senator…and I was so excited. I was like “I’m going to DC! I’m going to work on Capital Hill! I’m going to be where all the decisions are being made!” I was so excited. I got there and it wasn’t quite like that. To me it’s C-SPAN…C-SPAN is the most boring possible channel out there. I always tell people I was living in C-SPAN. I just found it to be incredibly slow. Congress is pretty much always on recess and it wasn’t a fun work environment. I was answering a lot of phones. Then my business partner, whose name is Roie, who I’d met while working at a summer camp the previous summer…he’s from Israel…and he had decided he was going to move to Atlanta. I was still living in DC and one weekend I was home visiting and he had just moved to Atlanta and he said “Andrew, there’s this concept that is just everywhere in Israel. If you go to any wedding, any corporate event, any Bar Mitzvah, whatever, birthday party…they have these magnets that are everywhere and I have looked all over the state and this region and I cannot find any company doing it here. In tiny Israel, which is the size of New Jersey, there’s 50 companies doing it. This country’s obsessed with these photo magnets.” Sure enough, we looked long and hard…could not find anyone in this part of the country doing this concept. I had been looking for a way to start my own business. I was ready to move back to Atlanta…this is where I’m from, born and raised. I went up to Maryland/DC for 5 years, including college…was ready to come back. This seemed like a perfect opportunity for me to just jump right in and so I did it. I jumped right in and it’s been great. We started slow at more private events like I was saying before…and just slowly have made our way to doing much larger scale events like NBA games and bigger festivals and things like that.

Gabe
Let’s pause there for a second because I have a question…one of the big things that any entrepreneur is going to have to come face-to-face with is…do you find yourself in the position to actually have to pick up the phone and try and drum up the interest?

Andrew
Oh yeah. I’m a cold calling machine.

Gabe
So you had to pick up the phone and…

Monika
…so you did the full hustle…

Andrew
Oh, I do the hustle. We’ve built this company…we don’t do much traditional advertising. You’ll never see a newspaper with our commercial on TV for us. We’ve built this up…

Monika
…what have you been using in terms of getting your name out there and…

Andrew
…I’m a big networker. We’re members of organizations like Metro Atlanta Chamber of Commerce, we’re members of the Latin American Chamber of Commerce, Buckhead Business Association, things like that...just go out there and pound the pavement. Fortunately I have a product that’s truly unique and that everyone can use and when people see it for the 1st time, it’s something that people really get excited about and that’s why I think cold calling is OK…cold calling can sometimes get you a meeting…but when you are actually at an event and you can show people and they can hold it in their hand and see what it is, that’s really when it gets taken to the next level. I’m all about cold calling. I’m all about just going out and networking. Networking is much more effective, I think. Cold calling has its limitations. It doesn’t really work so well these days. You’ve got to do a lot more activity to get the same results. Society is pretty conditioned these days to block out cold calls.

Monika
What kind of price point are you at? Is this something the small business can afford and use for their own tactics?

Andrew
Yeah, we work a lot with small businesses, particular in the holiday season. December/January is our busiest time. We do a lot of company holiday parties…Christmas events. Our price point…we have a 2 hour minimum…so our 2 hour event is $599…it’s basically $299/hour, which we found to be on the reasonable side when you compare us to similar services. Like I said we’re the only ones that do what we do…

Gabe
Well you’re getting a physical product at the end of it too…

Andrew
…right but if you compare us to a green screen, that’s doing on-site printing or a photo booth that has some different social media…you can get a really low, cheap, end of the line photo booth for less, but if you compare it to like a green screen or anything that you’re getting a high quality print, those can be closer to $400/hour. So we found that when it comes to the spectrum of this type of photo favors, as we call, we’re definitely affordable. For sure.

Gabe
Great deal.

Monika
So now you have this app. Let’s talk about this app that you have that goes along with this whole magnet concept. & Gamble and the Hard Rock Café is a big client of ours and things were going well. We could have continued on the status quo, but Roie, my business partner, and I, knew that we wanted to take it to the next level. We knew that we could stay on this course and we would grow incrementally and slow, but that wasn’t exciting for either of us. We knew that we wanted to do something that truly no one else was doing and we also wanted to stay a step ahead of our competition, but we weren’t sure what that was. We were looking at different trends. One trend in this industry is Social Media, so we knew that had to be a big part of it. So we asked our customers “we know you love the photo magnets, but what else do you want to see?” We also asked the people that were at the events getting the pictures “what would be cool? What would you like to see?” We did a lot of research and one thing that our clients said, pretty overwhelmingly, was 1st of all the Social Media…they want more Social Media involvement. They love the physical giveaway. They don’t’ want to give that up but they need more social presence.

Gabe
They want to share it.

Monika
Selfies right? It’s basically a selfie that they want to show.

Andrew
Right because what I noticed people were doing is they’d get their magnet and they’d take a picture of it and then they’d post it, which is fine, but not ideal. They also said they wanted some data on the people that were getting the magnets. The Atlanta Hawks, for example, hundreds of people are walking away with photo magnets, but they have no idea who these people are. They don’t have their names, email addresses or anything. Then we asked the people at the events what they would like to see. They said “virtually everybody has a camera in their pocket at all times now. It would be cool, if I wanted my picture, I didn’t have to go to the photographer…why can’t I just use my own picture?” A lot of people had been asking us “can I send you a picture on my phone and you make it into a magnet?” So we knew the demand was there and so we said ‘let’s make a mobile app.’ We partnered with a development company that’s based here in the Atlanta area, called __ and we have a partnership with them where we’re paying them part cash and they also have an equity piece in the mobile application as well. So we’re truly partners in this. We’re all in this together in that sense. The 2 guys, one’s name is Aras and the other one’s name is Michael…they’re truly our partners in this. They have their own mobile development company as well. So what we’ve done is created a mobile app. We knew that in order to make this work, it had to be a very quick and easy process. We knew that if it took too long or if there were too many steps or hoops to jump through, people were going to lose interest. So we made a quick and easy process where all you have to do is download the app…it’s a free app in the app store and the Google Play store…you enter the code that’s posted at the event, the camera opens, the branded frame is already inside. We knew that one obstacle was that people had to know the parameters for taking the picture. If they didn’t then their head would get chopped off or it would be off to the side, so we put the frame already inlayed over the camera…

Monika
…so that way they knew exactly how it would look at the end.

Andrew
Exactly. You can choose from multiple frame designs. You choose the one you want and push “print, make my magnet” and 10 minutes later, you’re picture’s on a printed photo magnet, ready to go. You never even had to get up from your seat.

Gabe
That’s really cool.

Andrew
Then after you print it, there’s a whole variety of Social Media options. You can share on Twitter, Facebook, Instagram, send it as a text, however you want. So, Social Media’s a big element.

Monika
We’ll get into some more of that as well as finding out some more about your process of finding a developer because from a client point of view, we’d like to see how you went about that. Thanks again. We’ll be right back.

{Commercial Break}

Monika
Welcome back Atlanta. This is Ringer Radio with Monika and Gabe Meacham. We’re here with Andrew Levison. Gabe’s a little quiet today because he’s got the allergies hitting him.

Gabe
Yeah, I’ve got the allergies and it’s making me feel all goofy and I don’t want to say something stupid like I always do so I’m just going to chill out, watch these 2 talk and just…

Monika
…chime in whenever you want?

Gabe
Yeah, I’m just going to sit in my sunspot and sweat.

Andrew
Looks like a comfortable spot.

Gabe
Yeah it’s a good one.

Monika
He does not like the sun so I don’t know how comfortable he is.

Gabe
This stool in particular does some weird things.

Andrew
It does do some weird things. I noticed it.

Monika
Again, we’ve got Andrew with Mag-nificent Photo Magnets. Can you give everyone your URL so that way if they wanted to check out your website or phone number, as well? Our website is www.mag-nificent.com.

Gabe
Andrew was just showing us something that was really cool while we were on break and it’s another part of the app apparently. You go in and if you’re not at an event, you’re just out with your old lady and you want to make a very special little photo magnet, then it’s got all types of themes on there. I’ll let him describe it better than I do.

Andrew
That wasn’t bad. We wanted to make sure the app had some utility after the person left the event. The goal is, at the event, people download the app because they’re getting a free photo magnet on site, at the event, but we wanted to make sure that when they even was over and they went home, they didn’t just have a useless app on their phone and that it could be used outside of events. So what we did is we created a feature that allows people to create their own photo magnet, wherever they are and we’ll mail it to you. So like Gabe was saying, when you open the app, you’ll see a button that says “design your own photo magnet and we’ll mail it to you”, you select it and there’s a bunch of categories that pop up and the categories change throughout the year. For example if you were to check it now, you’d see a St. Patrick’s Day category. Other categories are like party, sports, holidays, romance and we have a general category that just has some generic frames that don’t have a particular theme. So you can take your own picture, you can add text to it, then just enter your address and your credit card number…you only have to enter those things once and you never have to worry about it again…and then just push “make my magnet” and then in a couple days check your mailbox and guess what you’ll have there? A beautiful, shiny photo magnet that you designed yourself.

Monika
And again, that’s $3.99?

Andrew
$3.99, free shipping, anywhere in the US. We knew in order for this to work that we wanted to make it affordable for everyone and we think that $3.99 is low enough that people wouldn’t get too bent out of shape about the price.

Monika
Right and I saw that you can also customize the words on it and potentially put dates, so if it’s your anniversary or something, maybe you could put that on there so you can keep a nice little keepsake…

Andrew
So I expect on y’alls next anniversary that you’ll get a romantic photo magnet made. Like you said, we can add text and totally customize it. You get to preview it before you make it so you know exactly what you’re getting.

Monika
Very cool. So take us back a little bit, in terms of helping out fellow entrepreneurs out there…if they’re looking at making an app or developing something…what did you do to go and find the company that you’re using? Was there any special tactics or did you just open the book?

Andrew
No, we met this company through personal references…a guy that my business partner, Roie, knew previously. We knew they were good guys and trustworthy guys and we initially met with them to talk about the concept to see if this was something they could do. They were so on board with it…they’re from Israel too so they’ve seen how crazy the country is for these photo magnets already, so they knew the power of the concept and they knew that nobody else was doing it and that’s why they wanted to actually be an investor. So they’ve invested a lot of their time and money into the app as well.

Monika
For those that don’t know out there, apps can be very, very expensive to make. A lot of people don’t realize that. They think an app is the same price as a website. Those are easily $30, $40 $50 (thousand) on up…

Gabe
That’s just to get started. We just had a client that we just talked to this morning that was like “we want to do an app version of our site”. We were kind of scratching our heads going “I don’t know that you understand what you’re asking for.”

Andrew
It’s definitely a common misconception. If you ant to build an app that has any sort of user interaction, you’re going to be looking in the 6-figure range. Some restaurants create an app that has the menu and their hours of operation and a Contact Us button…I’m not sure what those run but if you…

Monika
…there’s some app builders for those ones…

Andrew
…right, but if you want an app that has the user interacting and choosing different options…the app is half of it, maybe even less. The real meat of the development is the back end system…

Gabe
…charging credit cards…

Andrew
…oh, credit cards, all the orders coming through the system…

Gabe
…the media management…you can’t afford to lose a picture in translation…

Andrew
…yeah, exactly. The whole database creation was a huge part of what these guys brought to the table. So how did we find them? We met these guys through personal connection and people thought we were crazy. They gave us a proposal, there was some negotiation back and forth, but we never really got a 2nd proposal, which maybe it was silly on our part. I have no regrets about it as of now.

Gabe
Especially if they fully understand the concept…

Andrew
…they fully did. Also, when you have guys like this…I’m sure you guys can relate to this…one of the most important parts of choosing a long-term partner like this is you have to like the guys. It has to be somebody that you want to work with on a daily basis and we knew these were guys we’d get along with. They could be the most talented in the world…if you can’t stand being in the room with them for a couple hours, it’s not going to work. You’re going to drive each other crazy. So we liked these guys. We knew they understood the concept. Now, we did a lot of research. We took their proposal to a lot of different people that I knew in the industry and asked what they thought.

Gabe
Does this look legit?

Andrew
Is what they’re asking for in line with industry standards? Nobody said that they were way off base. Also, you don’t want to go with the cheapest guy…cheapest doesn’t necessarily mean best.

Gabe
Generally it means the exact opposite.

Monika
I’m glad you said that because there’s quite a few people out there that don’t understand that and they think they’re going to get the same quality when they go for the cheapest and you can’t do that in this industry.

Gabe
I know there’s a segue off of it and I know you guys didn’t do it but there’s a difference between negotiating and beating somebody up and you can turn a great relationship into a developer by beating them up over price when they’re already interested. They want to do the job and they’ve already done half the research it takes to do the job by the time they did the proposal. I’ve seen so many times people come in and beat up that small shop or whoever and it just ruins the relationship. Even if they do continue to do it, there’s always begrudging…

Andrew
Yeah, you don’t want to start the relationship off on that foot. You’re right Gabe, if one side feels that they’ve been short-changed, they might put on a smile at first but it’s going to shine through eventually.

Gabe
Yeah, they’re going to find the quickest, easiest thing…they’re going to find their shortcuts to make up their difference.

Andrew
So when we took that proposal around, most of my friends who are in this industry were like “look, yeah you could probably find a cheaper guy to do this, but if you like these guys, you think they’re going to do a good job, then go with them.”

Monika
Because all it’s going to do is give you better quality…

Gabe
…it seems like they did a really good job, too, from what I can see. You don’t have any “bugginess” that I see…

Andrew
No. They’ve done a great job. It’s still a work in progress. We’re in the process of adding features…

Monika
And again, people can download this right now right? Is it available for both Adroid and Apple or iOS?

Andrew
It is. Like I said, it’s still a work in progress…these apps are always a work in progress forever. Snapchat’s still a work in progress. The Facebook app’s still a work in progress, so it’s never done, but we have MVPs out there for both iOS and Android.

Monika
And what do they do to find it? Just Mag-nificent in the app store?

Andrew
Yeah, just type in Mag-nificent and we should be the first thing that pops up. Totally free app. Right now the “create-your-own” magnet (not at an event) is just in iOS, but you can use the Android at an event to snap a selfie and get it on a magnet.

Monika
Well if you’re on an iOS phone right now, why don’t you download the app while we take a break? Take a break, download the app…

Gabe
…and send us your picture.

Monika
Yeah! Send us your magnet. Show us what you made. We’ll be right back. Taking a break.

{Commercial Break}

Monika
Welcome back Atlanta. This is Ringer Radio again, with Gabe and Monika Meacham. Again, we have Andrew Levison here with Mag-nificent Photo Magnets. So we were getting into some pretty good conversation over the break, sorry folks.

Gabe
It happens that all the good conversations…anything that’s worth being on the radio, generally happens during the break while you guys are listening to the commercial. Sorry about that. That’s just the way that things work.

Monika
Well let’s bring some of that conversation in.

Gabe
We were talking about…I saw an article about the hashtag printers that are being put around London and stuff like that, where you just post something with the hashtag and then next thing you know, something somewhere else prints. You had some input on that…

Andrew
Yeah, I’ve seen that. I was in London last year and I didn’t see that there, but I’ve been to some festivals that have those. A big trend in the wedding industry right now is to create a hashtag that people just Tweet pictures and use the hashtag. There are some companies that will take those pictures as they come in on Twitter and print them out. That’s a cool concept. There’s some pros and cons…one of the pros is that you don’t have to go through the trouble of downloading a new app on your phone, which is a big deal to some people. It may be a quicker process. But the cons, in my mind, outweigh the pros in that 1st of all you don’t get the custom border around it, which is a huge selling point, particularly with companies, but brides love it too. We do a lot of weddings…I might have downplayed that a lot throughout the interview, but we do a lot of weddings. Brides love to put a custom frame around the magnet with their wedding colors. So when you just do Twitter hashtag prints, you don’t get that custom branding. Also…and this is a bigger deal with the companies…you don’t get the data. Every person that uses our app…I don’t think I mentioned this…we get their name and email address, so at the end of each event, the client gets an Excel spreadsheet with the name and email address of every person that did it. You don’t get that when you just use hashtags. Maybe the biggest thing is those pictures aren’t private either. Those pictures are now public for anyone who follows you to see, which a lot of people don’t like. Those are the 3 pros, in my mind, of using a concept like ours as opposed to just simply hashtagging pictures.

Gabe
Yours seems to be a lot more secure in that, unless you’re intending for somebody to see it, unless they’re at the party or at the thing, nobody’s going to see it.

Andrew
Exactly. Like I’ve mentioned, Social Media is a big part of it but it’s all voluntary. You don’t have to share unless you specifically choose to do so.

Gabe
That being said, I’m sure you’ve come across some crazy magnets. Do you have a box full of magnets somewhere you keep around and go “wow, that chick is nuts.”

Monika
…or good stories from one of your events.

Andrew
Yeah, I have a good story. I think it’s appropriate for the radio. One of our clients is the club called Tongue in Groove up in Buckhead and about a year and a half ago, Ron Jeremy was in town promoting his new rum…Rum d’Jeremy.

Monika
Oh, he’s got his own rum now?

Andrew
He’s got his own rum.

Monika
He looks like a rum man. He’s got a rum look to him…the whole mustache thing…it’s the thick mustache…it’s a rum look.

Andrew
So, he made an appearance at Tongue Groove, so the Tongue Groove made this whole big thing of it…they called it Porn Star Thursday. They had us come in and people could take their picture with Rob Jeremy. First of all, he was out of his mind, wasted and I don’t think it was just alcohol either. He was on something like…he could barely look at me.

Gabe
Rum.

Andrew
They made for some great magnets. He is a disgusting human being but these women love him. They love him.

Gabe
He’s an icon.

Andrew
They love him.

Monika
I’m a woman and I don’t get it so I’ll say that right now. I do not get it.

Andrew
It made for great magnets and throughout the night, people could just come get their picture. So I’m standing there and I’m like “I’ve got to get a picture of Ron, because he is an icon, let’s be honest.

Gabe
Sure.

Andrew
I’m like “I’ve got to get a picture of Ron Jeremy holding a magnet.” So I’m like “Ron, can you hold this magnet?” He just looks at it. I’m like “Ron, this is my business.” And he just looks at the magnet. I’m like “do you mind if I get a picture of you holding the magnet?” He just had no idea what was going on. I took the picture and got away. If you go to our website and click the About tab, you can see the picture of Ron Jeremy holding a magnet. The magnet that he’s holding is actually pretty funny too. That’s a pretty good example of the type of pictures that were being taken that night.

Monika
It’s a picture of Ron and some girls all around him.

Andrew
Exactly so that’s a funny story. We’ve seen it all. We’re coming up on 600 events from day 1, which I never thought we’d get there.

Monika
Wow! Six hundred events in 5 years?

Andrew
Yeah. Six hundred ranging from everything from small events from huge festivals and professional sporting events.

Gabe
So let me ask you, what comes next? I mean you’ve proven business model…there’s only so much you and your local teammates can do. What’s your big picture look like? Don’t give away the secret sauce or anything, but…

Andrew
Big picture? We think that we have a concept, especially now that we have the mobile technology, that can be truly licensed and franchised on a national scale. We think that we have a concept that for anybody, in any part of the country that’s looking to start their own business, doesn’t want to do all the research and development that we did…this isn’t rocket science, making a photo magnet, but it took a lot of…no one taught us how to do it. We had to find the right paper and thicknesses and the right inks and the right cameras. Now the app…somebody who wants to have a cool app that nobody else is offering and doesn’t want to put 6 figures into the development, can use our technology. So we think we can replicate what we’ve done here in different markets all over the country. Currently we have a team in Washington, DC that does events. They do events all over the DC/MD/VA area. They’ve done events as far as Philadelphia. We have a team now in Charlotte. They’re a younger team. They’re actually just getting started there, but we do service events now in Charlotte. We get a lot of event inquiries from all over the country and whenever it’s an event outside of those markets, I’ve flown all over the country doing these magnets. I’ve flown to San Francisco, all over Florida, Memphis, Virginia, we did an even in Rhode Island last year. So because we’re really unique in this sense, we’ve flown all over the place doing it. So we really think now, there’s really no ceiling as to how far we can expand and grow on a national scale. We think there’s a huge potential, not just here in Atlanta, but we also think that here in Atlanta, we’ve only just scratched the surface on the events that take place here. Thousands of events take place in Atlanta everyday. It pains us that we’re not part of all of them.

Monika
So for those folks that want you to be a part of them, tell them again, what is your website and a contact number for you.

Andrew
Our website is just www.mag-nificent.com. Our main line is 404-396-6977. All the contact info is on our website. We have a Contact Us form and we’d love to hear from you. We’re starting to enter wedding season right now. Our busiest times of year are typically April and May and then we spike again in the wintertime, like I was saying before, with all the holiday parties. Anybody who’s looking for something truly unique that nobody at your event has ever seen before…

Monika
…custom…

Andrew
…custom and something they’re actually going to use and something that they’re not just going to throw in a drawer or in the trash when they get home.

Gabe
Magnets stick around.

Andrew
“We make sure your event sticks around”…that’s our tagline because they truly do stick around.

Monika
Well we appreciate you coming on the show with us today.

Andrew
This has been a lot of fun.

Gabe
We’ve got about 2 minutes. Do you have any questions for us?

Andrew
Well I know that you guys mentioned…this is still new for you guys. You’ve only been doing this a couple months now. Episode 7?

Gabe
This should be 8, I think.

Andrew
I’m proud to be lucky number 8. I know a little bit about what you guys do. You guys are actually going to be working with a good friend of mine coming up, who was a guest a few weeks ago.

Monika
Jacob…

Gabe
Goza…

Andrew
Jacob with Goza Tequila. I was talking with him this morning about you guys and he’s really excited to get started with y’all. You guys must have said something right to him because he worked really hard to learn how to do that website, so the fact that he’s giving you guys the keys and letting you guys take over for him…I’m sure you guys are not the first ones to approach him…

Monika
…we are not. He told us that we are definitely not, but again, it goes back to the fact of relationships and we all liked hanging out…

Gabe
…it was about a half a thing of Goza and we said some stuff. I don’t know what happened.

Monika
We’re actually really excited to do this site. It’s going to be really different. It’s definitely different compared to most sites out there and it’s going to be using some new technologies…

Andrew
I can’t wait to see it.

Monika
Some pretty cool stuff.

Andrew
I’m sure he’s been approached by some other people and I’m sure some of those people would have done a fine job but I’m sure he wanted to wait to find somebody that he knew that he would enjoy meeting with. How often do you guys meet with your clients?

Gabe
As much as possible.

Andrew
You guys are going to be working pretty close. Constant communication…it’s important that you guys have a good working relationship…

Monika
…and be drinking lots of tequila while we’re doing it. I’m just kidding!

Andrew
We work in the same office so the tequila’s flowing. We work in a co-working space. I grew up with Jacob, actually. Thank you guys for having me on.

Monika
Yes, thank you for having us and thank you for sharing everything with us. So if anybody’s looking to get this done for your event or even if you want to just download the app, it’s mag-nificent.com.

Gabe
And for those of you who are just now tuning in, we do websites and stuff like that so give us a holler.

Monika
www.hirearinger.com. You can also contact us at 404-369-0009. Have a wonderful weekend.

Gabe
Bye.

Read 1494 times Last modified on Wednesday, 18 May 2016 15:13

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