Tuesday, 23 February 2016 16:49

Ringer Radio Episode 5

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Monika
Good Afternoon, Atlanta. This is Monika and Gabe Meacham here with you with Ringer Radio. We have 2 guests with us in the house today. We have Monika S. Scott form The Scott Law Firm and we have Patrick Scott from the up and coming Sublime Tree Juice Shop, so we have a full packed day for you today.

Gabe
But before we get into all that, why don’t we just take a second to pause and say, if you’re interested in us and what we do, look up hirearinger.com…let’s jump in. So we’ve got Pat and Monika S. here and you don’t have to be afraid to speak now.

Monika
Should we start with Monika S.? Let’s start a little bit with Monika S.. So Monika S., you’re The Scott Law Firm…when did you start your firm?

Monika S.
Yes, I started about 2 years ago…September 2014. I’m a big law firm drop out, I like to say.

Monika
What is a big law firm drop out?

Monika S.
Basically I just decided after 8 years working at a big defense firm to go out on my own. I just had this entrepreneurial bug I couldn’t shake so I decided to open up my own shop. What I focus on is business law, litigation and Internet law, so that’s why we’ve built a collaboration over the years…my law firm and Ringer…speaking on Internet Law, looking at contracts and working with online business.

Gabe
Real quick, what are some of the things specifically on Internet law that you’ve seen since you’ve started the practice? Is there a lot more of those types of cases that you’re seeing out there or that you’ve had contact with?

Monika S.
I think a lot of times the type of disputes that occur are copyright violations and things like that. The main thing is, people need to understand, when you have any type of online business, or even just a blog…when you copy and paste, that’s really when the problem occurs.

 

Monika
So plagiarism. We learned about this in high school and college but people still do it for some reason.

Monika S.
Exactly.

Gabe
At what level can we copy and paste and then past and then copy and kind of move things around and get away with it without the lawyers?

Monika S.
The main rule is anytime somebody fixes an expression…so our recording right now, is copy written…I have a copyright on what I’m saying…not the ideas but the expression of it. The same thing goes for if you type a blog or if I take a picture…all those things I have copyright protection in. I don’t necessarily need to file for a copyright. I already have protection, but getting a copyright specifically form the U.S. copyright office would give me additional grasp to sue someone and be more likely to recover.

Monika
Now I know some people might be going ‘well, how’s somebody going to know if I really copy and pasted?’ There’s so many entities out there and so many blogs and so many different things but…

Gabe
…it’s actually really easy to copy part of that sentence. I can’t tell you how many times I pulled up a website, an old website and you copy the first paragraph and see that 39,000 other people…

Monika
…in Google right? Put it in the search and it will bring everybody up.

Monika S.
I think that’s kind of the main misconception and I’ve even heard stories about “mommy bloggers” that all of a sudden get hit with a lawsuit or a demand notice requiring that they take down something. The catch is, if you’re making money off of something you put online…like if you have a blog and you’re funding your blog by advertisements…the person whose work that is, whose picture that is or whose article that is, can request money from you, or demand it or file a lawsuit. I think that’s the biggest dispute we see, but other than that, just like any business, you need to have contracts in place. I love the advent of online businesses because it takes away a lot of your overhead. If you just open up shop from your house, sell things online, but you need to have a solid customer contract. If you are collecting payment information, you need to have a very solid privacy policy. Make sure you take the right steps to keep that information protected.

Monika
So a privacy policy…would you put that on your website? Is there things that you would put onsite the would be, for example…you’re saying that you should have a client contract…what if you are a store that’s like a brick and mortar business but not a brick and mortar…where you just sell toilet paper or some type of small product to many customers out there. Is there anything there that you need to have on your website to those types of clients?

Gabe
I believe the requirement is whenever you’re pressing that final button to process, the same information should show up above that button in terms of what are the policies.

Monika S.
A lot of times people have this in the terms and conditions of their website or they have…

Patrick
…the thing no one ever reads.

Monika S.
Yeah exactly. I think the better practice is to have what they call a “click wrap agreement”, and that’s basically ‘ok, you’re about to buy my toilet paper, scroll through this and click “I accept”.’

Monika
Ok, I didn’t know that those were called “click wrap agreements”. I just learned something today.

Monika S.
Even in that example, and I think people on Amazon do sell toilet paper and it arrives weekly at your door, but people don’t realize the type of situations that can occur. Let’s say you have a toilet paper buyer in California and they take a big order, you didn’t ship it, so they want to sue you…the last thing you want is for them to sue you in California for that defective order. So you can have something called a “form selection clause” that says basically ‘if you have any beef with my toilet paper or if you have any problems, you have to sue me here in Georgia.’ Just things like that.

Monika
You bring up an interesting transition, which is state borders. Brick and mortar you’re used to dealing with clients only within the states…probably only the city that you’re in. Being that you’re going to be in an online business and having all these states, are there other things that you have to worry about in terms of legally as a business owner?

 

Monika S.
There are all types of things, depending on your business. Sometimes states have their own consumer protection laws and you have to provide certain notices. Taxes are another huge thing and imagine shipping things internationally or even all over the country. Sometimes taxes go down to a municipality level and there are services that only handle taxing for online businesses so if it is at that level, it makes sense to assess what your needs are and make sure you’re complying with all the national, state and local laws.

Gabe
I also wonder about…a lot more startups happening online and a lot of crowd funding with different mechanisms. It seems to me that while the world is going a lot quicker and a lot easier, in terms of being able to get a business up and running, it’s also blazing over all the legalities that go with it.

Patrick
Legal Zoom…is that somebody that’s a large company that handles things on a large scale because of all these flourishing businesses, right?

Gabe
Legal Zoom is absolutely great for some things. It’s what we call “template law” which is a lot like “template web design”. It’s going to get you by until it doesn’t and there’s going to be one little snaggletooth in that where somewhere down the line you’re going to get caught on. You can start with one of those contracts, but at some point, get somebody that knows your business and knows what legal challenges you’re going to face, involved.

Patrick
Well, you don’t get to talk to an attorney at Legal Zoom, do you?

Monika S.
I think you can pay extra. I have a strong opinion about Legal Zoom…

Patrick
I bring that up because I imagine that you are much more hands on with the company that you’re dealing with.

Monika S.
Yeah, and I think the main thing is…think about contracts as defining your business relationships. The more specialized your business relationship, the less likely you’re going to be able to use a form contract. Maybe that form contract is not favorable to you, maybe it’s actually favorable for your customer instead of you, so I agree with Gabe. If you just need to incorporate a business. If you just need basic bylaws, I don’t have any problem with Legal Zoom for that purpose, but the more specific your business is, the more specific your relationship is…
I have a client that runs an online software company and he has affiliates that sell it for him. He needed an affiliate agreement that said what he wanted it to say and he wasn’t able to just find one online. I think in those circumstances, it really does help to have a lawyer.

Patrick
All the things that you listed before…it sounds like you have to have a pre-emptive lawyer. If you’re going to do this, you have to have all these bases covered otherwise you’re going to have lawyers at your front door.

Gabe
You may think it costs more up front, but just like anything else, if you get it and you do it and you get it done right in the beginning, that pays for itself, not only in your assuredness of it’s not going to get you in the butt later, but when it comes down to acquisitions and stuff that happens in businesses over time…you’ll have everything and you’ll look that much more solid.

Monika
It’s proactive vs. reactive and reactive is always more expensive than proactive is.

Monika S.
I always tell my client ‘you pay a little bit now for some planning or pay potentially a lot more later for clean up.’ The other thing is I believe very strongly that businesses run better with good contracts because everyone knows what’s expected of them and you just kind of eliminate that ambiguity.

Monika
We have our own situation where we’ve gotten in trouble without proper contracts in place.

Patrick
Everybody…what you see on TV. That’s the Hollywood theme, right? Somebody did the wrong thing with a contract or a bad record deal. There’s a bunch of those. That’s what I think about when I thing about law. That’s about the extent of it.

Monika
So with that, we have to get to break real quick. We’ll get back to some more contracts and some more fun legal stuff after the break. Then also the juice shop. We’ll be right back.

{Commercial Break}

Gabe
Welcome back.

 

Monika
Welcome back. This is Gabe and Monika Meacham on Ringer Radio, also Ringer Consulting Group. We have Monika S. Scott here with The Scott Law Firm and Patrick Scott with Sublime Tree. We’ve been talking to Monika S. here a little bit. For those out there listening that may want to find out some information about you, what’s your phone number for them to reach you?

Monika S.
I can be reached at 678-622-9313 or you can visit my website. It’s www.lawfirmscott.com. I offer free phone consultations so if you do have a situation you can visit my website and fill out the contact form there. I’ll get back in touch with you. Or feel free to give me a call.

Gabe
Thank you for joining us today. It’s really kinda cool …

Monika
We haven’t made any lawyer cracks yet. They’re definitely stewing.
We were talking bot having the legal side of websites.

Gabe
What are the absolute basics if you’re going to stat a website? It’s going to be a blog about drones and all the new drone technology that’s out there. What are the basic things that I need to look at just right off the bat?

Monika S.
If you have a website like that that’s just mostly informational, and you’re planning to have people comment, terms and conditions are good for that. You really want your visitors to know there’s certain content that they shouldn’t put up on your website that’s disparaging or defamatory. That can be covered in your terms and conditions. Also things like, if you’re going to link to my blog, here’s the rules that I request, ‘if you could please request my permission’, because you don’t’ want bad links pointing at your site. I think those are the basics for a basic blog. You should make sure you have a license to put up all the photographs that you put up or they’re photographs that you’ve taken yourself to make sure all your content is original.

Monika
You can always buy licenses for photo and video…

Patrick
It’s a new world.

Gabe
All kinds of resources.

Monika
You don’t have to go and do it yourself, necessarily. There are purchasing methods. Some of them are cheap, some of them are expensive. It just depends on the quality you want…

Monika S.
The other thing is, if you’re planning to monetize your blog…there are “mommy bloggers” doing this all over the country…when you get it to the point of getting ads placed on your website, there’s a contract that will govern that relationship and it’s probably worth it to have an attorney look at that. The great thing about these types of contracts is that the next advertiser that comes along, you have a contract that’s ready to go, hopefully with terms that are favorable to you.

Monika
So Gabe, going off of what she just said about putting advertising on there… that’s pretty simple to do right?

Gabe
You’re going to do one of two things. You’re going to go with a Google Adsense, which is kind of the pre-package…throw some java script on your website and now you’re selling advertising…

Monika
…you don’t go and pick those advertisers. Google does it for you.

Gabe
Yeah, based on the content of your site. Then you can go in and put bad words…you don’t’ want steel bolts to show up on your website because you happen to sell steel bolts or you don’t want alcohol…you can put in a bunch of no-no stuff.

Monika
Can you put a bunch of what you want then if that’s the case?

Gabe
It gleans what you want based on the content of the site. It’s going to say ‘your site is relevant to these type of advertisers, thus it’s only going to sell to those. The biggest factor is probably going to be the amount of click-thrus and the amount of actual impressions that you make. Those ratios…they’re top tier advertisers get those top tier click-thru ratios, so it attracts that kind of algorithm behind it. There are a lot of companies that do their own advertising. We have a couple clients like Big Canoe, who sell their own advertising and have their own advertising model, thus they’re going to need their own advertising…you don’t really need a contract to sell Google advertising. You’re not going to go back to Google and say ‘this is not…my lawyer wants to talk to somebody at Google because I just don’t know…’

When it comes down to participating and organizing local ad campaigns, that’s really when you want to get somebody that knows what they’re talking about involved.

Monika:
Like a lawyer.

Patrick
That’s very cool that you do a free consultation over the phone. It’s so daunting for people to think of law. Kind of like you guys and design and websites and the Internet…just wow! Good for you. Hire you and hire you and call somebody.

Monika
You can’t know everything. That’s the point of being experts on whatever you’re on. It’s making sure you know the subject you know so that way you can protect…

Gabe
Well Pat, this may be more for our listeners, but do you have any questions for your endeavors that you’re about to start?

Patrick
Well that’s the best part. I’m sitting here listening to the difference if I call up Legal Zoom and get a secretary and stuff…I call you and I get to ask all the questions I want to ask and I bet that makes everyone feel real good after that. If you’ve got somebody you need to sue or something you need to protect yourself from, it’s got to be a lot off your back to just pick up the phone and say ‘what am I doing? I’ve been up all night. I’ve got a problem with this lawsuit.’ So other than that, it’s just really cool that you can do that.

Monika
So first some contacts for our listeners, Pat’s here with us from Sublime Tree. He is opening up a juice shop here in the Atlanta area…

Patrick
…a real healthy, fresh food, fast type of deal. We’ve got a drive-thru coming…

Monika
It’s going to be in the Roswell area, right?

Patrick
What part of Roswell is that? That’s Crossview and Crabapple…

Monika
That’s more central closer to downtown. So this is your first juice shop that you’re opening?

Patrick
This is my first one…one of many.

Monika
Plan of franchising? What’s your plan? What do you see for yourself in the next 5 years?

Patrick
Let’s bring it down to the next 6 months. That’s about all I can grasp right now. As far as a long-term, I want multiple shops. What we’re doing essentially, is fresh food, fast. We have a drive-thru option. We have capability of…I want to go up against McDonald’s. I’m a small guy but I want to take the bad food out of people’s lives and give them the healthy option. Now healthy options are starting to come more and more across people’s education. It’s just hard to find, it’s hard to get, hard to know what to do…

Gabe
…and they’re few and far between. Geesh. You’ve got to…to find a decent Joe Juice Shop, you’re driving 10 miles…

Monika
…10 miles is a lot in Atlanta…

Gabe
…those places are few and far between…

Patrick
…and you still have to go in. Juice is part of what you do. This is a healthy balance that people just don’t get. They’re deprived. It has everything to do with who you are, where you are and how you feel throughout the day. You can pay the farmer now or you can pay the doctor later, type thing. We’re going to be able to offer 10 juices and 10 menu items, breakfast items, wrap items and we do have our drive-thru, which makes it quick and easy for people on their way to work, to make it happen. We’re going to offer free delivery to a 20 mile radius. We’re going to be able to hit a delivery market pretty hard. I want to make it easy for people to eat well.

Monika
You’re doing packaged type of cleanses and things like that, right?

Patrick
Doing cleanses on the juice part of it that can educate people, especially one of our favorites we’re going after is the “wedding cleanse”. I’m not a nutritionist. I’ve had to consult with a few but there are amazing things that eating right will do to you. It turns out that vegetables are healthy and we don’t get enough and we all know it. So a dispensary…how do you get it? Bad food, the fast food that is out today is clearly not healthy and you see some change in the market. You see McDonald’s starting to play with some quinoa stuff in their corporate stores because they understand their profits and they understand the mentality of the public. Just really excited to be able to give people an option to do better and not cost them through the roof. We’re going to be organic when possible. We want to be able to keep a consistent menu. I don’t want to say I can guarantee something and not be able to provide it. We’ll be overwhelmingly organic and focused around a healthy lifestyle. Not necessarily vegan or anything…I’m not doing anything extreme other than the extreme of let’s remove the poison from our lives. You don’t have to be a botanist. You don’t have to be a bioengineer or a nutritionist to understand that we’re not getting the nutrients that we need in our lives. We can provide that just as easily if we make a choice today. It’s really just a choice, but I would like to provide a choice for people, quickly. So that’s what we’re trying to do.

Monika
We got to take a quick break and find out from Monika S., one piece of good advice that she’d like to give you if you’re starting out a new business. What are the biggest things you should look for? We’ll be right back after this break.

{Commercial Break}

Gabe
This is Gabriel Meacham with Ringer Radio. Thanks for joining us again. If you have any questions or comments for our show, please call us at 404-369-0738. We’d love to field any questions that you guys might have for us. If the questions are good enough, we might even play them on the station. Let’s jump right back into it. We’ve got Pat and Monika S. here and Monika, you had a few more questions.

Monika
We’ve been talking to Monika S. who’s the lawyer here, and Patrick, who’s about to open up a juice shop here in the Roswell area very soon. So Monika S., what would be some good advice or good tips you would give a new business owner that’s starting, that’s going through the rigmarole of starting a new business, has big dreams and big potential…

Patrick
…oh that’s me. What would you do for me? I guess the biggest thing that I would concern myself with from the get go, is liability.

Monika S.
The number 1 basic thing, which a lot of business owners know, that you have to register your business. There are 2 types of business forms in Georgia that will give you your Limited Liability , that’s LLC or a Corporation and what a Limited Liability means is that in your shop, somebody slips and falls or anything like that and they want to file a lawsuit…

Monika
…because everyone wants to sue right?

Monika S.
There’s a lot of attorneys that make a lot of money off of that…not me. The key is that they sue your business and not you. So incorporating as a LLC or an…

Patrick
…do I need insurance for that as well? I gotta have liability insurance for that right?

Monika S.
That would be number 2. For any type of retail business you do want to have liability insurance so that there is insurances in case somebody has an accident…

Gabe
…is allergic to kale…

Monika S.
…or slips and falls. Then I think for the food business, there’s a lot of FDA regulations that are very detailed to follow, as well as county health regulations. So those would be my top 3 for your type of business. Across the board, for all businesses, register your business as an LLC or a Corporation.

Patrick
Is that something you could help me with?

Monika S.
Absolutely.

Patrick
The difference is the taxes, there’s all sorts of differences between the 2 entities…there’s an S Corp…there’s all sorts of different…

Monika
So you do formations, you do contracts, you do Internet law high level for our listeners correct?

Patrick
And free phone consultations.

Monika
Again for everyone listening, if you are looking for a lawyer, it’s good to have one on hand, of course, in your back pocket. Lawfirmscott.com is her URL. Her number is 678-692-9313. Monika S. Scott with The Scott Law Firm.

Monika S.
Thank you so much.

Gabe
Thanks for joining us.

Monika S.
Thank you for having me. It was fun.

Monika
So Patrick, you’re looking on expanding your business and growing, right?

Patrick
We got to start it first…

Gabe
…let me ask you…what made you want to do this business?

Patrick
I wouldn’t have ever considered myself super healthy. I’m also one that could eat whatever I wanted to and…the most hated American ever.

Gabe
It has nothing to do with the fact that you run all the time…

Patrick
…well, I don’t know. Maybe something like that. I was always health conscious but I was never a nut. I was never overly into it. As I‘ve evolved and run more, I started to workout a little bit more, got 35, 36 years old, things aren’t working the same, I’m starting to hurt a little bit and I was like ‘wait a minute. I know 80 year olds that are running marathons. What’s going on?’ I started to just diet a little bit. It started on Facebook with juicing vegetables and you read a couple articles and you realize there’s a lot of people that are involved in this and as you get involved in anything. Long story short, I became very conscious of what I was putting in my mouth and once you start being very present with that, everything relays off of it. It’s how you feel…if you don’t feel good you’re going to have a bad day or what we call a bad day. We filter it as a bad day and the day becomes bad. So much of that since I’ve changed a lot of my eating habits is because...

IBS, what’s that? It’s new. Did anybody have IBS back in the day? Irritable Bowel Syndrome? Your stomach hurts all the time is what that means…putting all these refined foods in your…it’s poison, is what it ends up being and the more educated you become, the more abstract it used to be. It’s like ‘gosh, how could I have ever made these choices?’ Then dump in the alcohol use that most people have and I’m guilty and…

Monika
…we had that last week…

Patrick
Most of the time I find that it has people hurting or something to go wrong before they change their diet, they change their habits…something has to occur before they really start to appreciate that. What I want to do is I want to give people the opportunity to not make it too late. They say 1 in 4 Americans goes to a fast food restaurant drive-thru everyday.

Monika
Because it’s easy.

Patrick
It’s quick. It’s fast and…

Gabe
…a lot of those people don’t go once a day, they go twice a day. You’ve got the movies out there…the Food Inc.’s and data that the Internet’s bringing up all the truth and facts about the things that we eat. Now you have the organic market coming along and if you have eggs they’re cage free and no antibiotics in the meats and then there’s these GMO thing and what is Monsanto? Some people don’t even know what Monsanto is.

Gabe & Monika S.
I don’t know what Monsanto is…

Patrick
I obviously have some people to educate on my business. Hopefully it tastes really good too. Essentially genetically modified organisms. DuPont and the Dial companies, the bigger companies…these are the people that are in charge of a lot of our food sources these days it’s insane and you don’t have to go off the deep end to realize that we’re trying to make money off of our food and all the subsidies and things that happen to the farmer and what organic really means…there’s all these new facets of understanding of what our food is coming from. Back in the day we used to kill it or grow it. You look at farmers…I come from a long line of farmers on my mom’s and dad’s side…and they all lived to 90 something years old and they didn’t spend any time I the doctor’s offices and hospitals. These are people who were born in 1920 and eating fats and lards and cows right off the pasture…

Gabe
…but it was all food with 5 or fewer letters. It wasn’t food with 10 letters.

Patrick
… and 10 processes in a lot of cases now. Your cheerios go through a lot of processes now. Kids love cheerios. I’m not saying it’s necessarily bad…I eat cheerios, but I also eat and substitute the nutrients that the body needs. We want to be able to provide an easy mechanism for people to have that…to get that into their lives for a relatively inexpensive meal. If you’re going to go to Chick-Fil-A, you’re going to spend $8-$9 bucks anyway for a value meal which probably has chicken in it. We want to be able to, for the same type of price point and service and quality…because I have a lot of respect for Chick-Fil-A…

Monika
…and convenience…

Patrick
…convenience. Mom can keep the 3 kids in the back on the way to school and they can get their breakfast or they can or their lunch, and feel good about what they’re feeding their children. We’re going to make it really tasty. These are things that when you go to the doctor, you finally get to say ‘I’ve been doing the right thing.’ It doesn’t necessarily need to cost you a whole bunch more money. To live intentionally as far as your food intake, has got to be THE most important foundation in our everyday lives.

I never thought I was going to be doing something like this. I come from a manufacturing background of almost 20 years. I looked around and said, ‘I don’t want to do this anymore. I want to have some sort of impact.’ I took some time off and realized why I wasn’t feeling good myself. It comes back to: most people have to have a problem before they go try to fix it. I stared to see some things I didn’t like. Why is that? The more you dig, the more you understand. I want to give people that ability to get healthy.

Gabe
A large part of your business model is going to be the education of what people are doing…

Patrick
It is and that’s where Sublime Tree comes in…we’re kind of playing off the “lime” in Sublime, but…Sublime as in your everyday, euphoric feeling of being in the now and not being in pain. We’re going to have the ability to come into the store and explain what these foods are. The gingers and the roots and the things that are in the juices…

Gabe
…why they’re good for you…

Patrick
…because a lot of people __ juicing. I didn’t know what juicing was 2 years ago…I’ve got to be honest with you. The wife wanted to do it for her wedding…I brought up wedding cleanses earlier. She wanted t los a couple of pounds and it worked wonderfully and then she got addicted and was like ‘try this.’ and I was like ‘well, come on.’ I don’t know about this whole juicing thing.

Gabe
There’s a lot of maniacs out there. I’ve herd the joke about juicers they’re almost militant…

Patrick
…I don’t want to say ‘nut’, but they can tend to be a little extreme but when you know something to be true…and we all do this…we become advocates for it and some people really do attach to it. It changes people’s lives. You can take the pharmaceuticals or you can prevent. We know this as a culture now. We’re capable of being educated enough…

Monika
So again, proactive vs. reactive…

Patrick
…absolutely, and I want to be able to do it at a price point that people can actually afford…

Gabe
…it’s the ultimate convenience of being… a lot of people, the reason they don’t go into good places where they know they’re going to get good food, is simply because they don’t want to get out of their car and they’ll just go ‘ok, I’m just going to swing by Taco Bell because it’s the best I can do.’

Monika
So they’re lazy and they eat bad…

Gabe
By having the drive-thru, it just turns that whole thing around.

You’re doing good work and we’re proud to know you, Pat.

Patrick
I hope so.

Monika
We’ll take a quick break right now and come back and maybe get some more into marketing and how you’re going to reach your target audience and grow your business and get the people through the door. Ringer Radio.

{Commercial Break}

 

Monika
Welcome back everyone. Again, this is Monika and Gabe Meacham with Ringer Radio. If you guys are looking for any web work, any help in terms of the web, we’re at www.hirearinger.com or you can call us at 404-369-0009. If you have questions for the radio show, though, that is a different number. You can call us at 404-369-0738. We’ll get to your questions and maybe field them on the next show.

Gabe
We also offer free consultations…

Monika
Free in-house consultations…we’re not just over the phone.
We’ve got Patrick Scott in here with us right now. We did have another guest with us earlier, but we’ve got Patrick now. We’re talking about Sublime Tree, his up and coming juice shop that’s he’s going to be opening in the Roswell area.

Patrick
Slash, fresh food. It’s not just a juice shop. We’re going after the meal replacements.

Gabe
And the cool thing is, you’re diving with both hands. It’s really interesting watching all the way from getting the place leased to the build out to the…

Patrick
We’re very close. So much has to do with that has to do with that, that brings me to some questions I have for you.

Where do I start on a web presence? I’m starting from nothing, here. I’m going to call Monika on her free phone consultation…

Monika
…the other Monika S..

Patrick
…thank you for the clarification…to make sure I’m protected, but now I’ve got a logo, but I have no web presence. What do I do here?

Gabe
The first thing I would do, personally, if I was in your shoes…knowing where you’re at in the business is…get a very basic website up. If you have product images and your menu and all that, go ahead and put that on there. As soon as you can, even before you start, get the domain name registered…

Patrick
…I’ve done that. We are parked.

Gabe
We want to go ahead and throw on some blogging software and let the education start now. Go through what are going to be your ingredients and start putting together the education on the blog and start fueling that to where, once you’re open for business, you already have somewhat of an online following. Get involved in the forums…you know how forums work…

Monika
…so you’re basically saying a 2-3 page website? Something very simple…

Gabe
Yeah, I wouldn’t go overboard with the display side of the website until you lock down exactly what the branding and what the inside of the store is going to look like. I wouldn’t try to focus so much on the ‘hey, come into our store’. It should be

  1. here’s the countdown to when we’re opening
  2. here’s the education and be very open at the bottom of the page for people to ask questions.

The flip side of that is, you’re going to be willing to first, go and figure out what that question means, go find the answer and then publish the answer on your blog. So that’s kind of where I would start, specifically, with the website.

Now how do you get that content outside of that website and start getting people to digest it? Because right now, you can throw up a website and even if you haven’t put your dot on the map with Google Places, you’re not going to get a lot of traffic at first, until you start figuring out:

  1. where’s your customer? Where do they play? Especially online. I know you’re very geo targeted, so before launch, I wouldn’t do any Google Adwords or anything like that.

Patrick
Because of the distance of the people I’m trying to reach?

Gabe
No, Google Adwords is so instant that people are looking for something right now and…

Monika
You’d just be spending advertising money for no reason because…

Gabe
…I would say around your launch date you get some videos out there of what you’re trying to do…

 

Monika
Get some videos of actually making it, the store opening, the building process…people would have fun with stuff like that…

Gabe
…and the big thing is you’re going to be the champion or the hero of the store, if you will. It depends on if you’re wanting to be the face of the company, then you start building that personal brand with you…’hey, this is what I know. This is what I’m willing to share online…’

Patrick
You brought up videos. That’s got to be the best way to come across to people. Do you do video at all?

Monika
Absolutely, we do tons of video…

Gabe
…I’ve already got this vision of going out in a farm with you…you’re the guy that’s selling what they’re doing at the farm. In my head, I’ve already got this panned out…150 feet, you’re negotiating and talking with the farmers and picking the best of and setting up when stuff gets delivered. Farms are beautiful so we might as well capture that moment.

Patrick
Very cool. You guys provide all that stuff?

Gabe
All of this leads into our process. The first thing that we would want to do, is figure exactly who your customer is, what motivates them, what makes them tick…and do as much research as we can to figure out, where these people, online…do they have browsing habits…what is it going to be worth doing paid campaigns against because I can imagine you doing a very social campaign as well. A lot of that comes from educating your audience. Having some nice, wrapped-up info graphics and the graphics that you’re going to do for your signage and stuff like that…all packed up in something nice and easy that we can send to people. Again, going to the point of ‘now we’re open for business’. That’s when you really start doing some paid advertising. You’ve got Google and you can set aside a budget for your extremely local…you only advertise to people within 5-10 miles of your location, at certain times. It makes no sense to be advertising anytime after 2, for you, so you’re a 6am – 10am advertiser.

Monika
I got to imagine the keywords he’d go after, like “fresh juice” and things like that…it wouldn’t be that expensive of an advertisement overall, especially if you go for the “natural, fresh squeezed”. You wouldn’t want to go for the word “juice”. There’s no point. You’d be competing against the big boys, but doing “fresh” in it and making sure the people that are looking for that…

Gabe
…also, looking at social media, there’s a ton of groups out there that you can start posting in. there’s all kinds of juicing groups. Just go in there and say ‘hey, we’re opening up a new shop over here. Come check us out.’ That one little post will sit there forever, but anybody that gets involved in there later, after that, that’s one of the posts they see. If they’re local and around you, they’ll probably see that and take the initiative…

Monika
…especially if there’s video bulked with it…and they like pictures.

Patrick
People like video. I will watch a video on a page before I read the article. I hate to say it but…

Gabe
The next thing I would say is, find a way to target email. If you find a way to get people to give you their email address,

  1. you can provide that education through email. You can say ‘I’ll tell you what’s all the best part about…’

Monika
…it’s a great way to build customer loyalty as well because you’re definitely going to want customer loyalty from the people that are around you.

Gabe
…your Constant Contact, your MailChimp. We prefer MailChimp just because it’s what we like to use. But you start building that database and the deeper you can build that database, even if you sent something out once a week like ‘hey, these are our awesome specials for this week’, you’re going to see a return on that.

Patrick
One of the biggest questions I would have is…cleanses are capable of even shipping. Some of our juice cleanses are unpasteurized juices, which are much healthier than anything you’re going to buy in a supermarket, which is why there’s such a great market for it today and as it continues to grow. How do I get my product up on the website for sale?

Gabe
There’s a couple of different options that you have as far as that goes. I like to maintain my own shopping carts. You have Shopify, which is a great one if you’re going to be in a social-type business. That cart’s never truly yours, but it’s just a cart. Versus, say you’re selling something more technical that you’ve got tons of items on…once you invest in a cart, you’re not gong to want to change because you’ve got like a million SKU’s…you’ve got 50 SKU’s and for you to change later…
So Shopify would be great for you, I would think.

Monika
…but you would do a custom website on the front end. Some people may not understand that using a Shopify cart doesn’t necessarily mean that you’re going to go…it’s just the cart that you’re using.

Gabe
They take care of all the credit card processing. It’s a monthly fee from them that’s separate from your hosting account because they’re hosting that section of your website…

Patrick
…but they still go to my website…

Gabe
You still get people to go to your website. They have a super cheap option like $30, where it hoops out to their website and they have another option where it appears as if they’re staying on your website. It’s Java.

Patrick
I’ve always wondered how that worked because we all remember the big data breach at Target.

Monika
There is a way to have your own shopping cart too but that’s a full ‘nother episode.

Gabe
The only reason you would get your own shopping cart is if there was something fully unique about how you had to sell it. If it’s just a SKU product…

We are officially out of time here at the station, so…

Monika
…tight running show today. So much more we could have kept going on but you know, there’s always next week, everyone. If you’ve got your own questions you want to ask us or if you’ve got a question for our 2 guests that we had today. Monika S. Scott was the first one, from The Scott Law Firm…again, her URL is lawfirmscott.com. If you have any questions for her, for the show, you can call us on our number 678-369-0738.

If you have any questions fro Pat, his new upcoming store, which will hopefully be opening up in maybe the next 3 or 4 months, you can again, leave a message for us there and we’ll field that question for you on next week’s episode.

Again, thanks everyone for listening to us today. This is Gabe and Monika Meacham with Ringer Radio. Ringer Consulting Group is our company. www.hirearinger.com.

Gabe
Y’all have a wonderful week. Good Bye.

Read 5681 times Last modified on Tuesday, 23 February 2016 16:58

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