Tuesday, 20 September 2011 16:48

So. . . What Is Branding / Brand Development? I'm Glad You Asked!

Written by 
Rate this item
(0 votes)

A brand is more than just a designed symbol or logo with which your clients and consumers identify you. Your brand is a customer's experience represented by a collection of images and ideas. It evokes emotion and the experience attached to that emotion.

A brand is more than just a designed symbol or logo with which your clients and consumers identify you. Your brand is a customer's experience represented by a collection of images and ideas. It evokes emotion and the experience attached to that emotion.

You build a brand. Brand building involves naming, symbol selection and variation, image hints, textural voicing, color selection, usage guidelines, and ethos. Once determined, all of these elements come together, creating a unique structure. This is your company's brand.

Why Does Your Company / Organization Need Professional Branding?

Whether or not you realize it, your brand is built with or without you. Every time someone does business with you, they attach their overall experience to your business' symbol, logo or image. Building your company's brand is a thoughtful process involving not only the technical side of design work, but also the way you want to present your company to the world. This is a task best carried out with the aid of experienced brand professionals.

How Does A Good Branding Firm Do Branding?

Forus theprocess starts with an in-depth examination of your company as a whole. We listen as you identify what image you want projected to your target market and conduct market studies specifically for your industry. We then utilize this information and build your brand in different forms of expression including copy, logo design, and layout.

Done correctly, a brand drives the success of your business and creates opportunities for growth

Read 726 times Last modified on Tuesday, 27 September 2016 16:00
Gabe Meacham

Gabe has over 15 years’ experience in designing and developing business web based automation systems.

Slide background

Goza Tequila

Branded Website - June 2016

When I met Gabe and the rest of the team at Ringer I really felt like they could bring my site to the next level. They brought plenty of ideas to the table in our first consultation. That never stopped throughout the process of building the site out. That’s why we ended up with such a great website, custom to us. I’M HAPPY I HIRED A RINGER.

WATCH TESTIMONIAL

Slide background

Custom Suit Shop

Custom Responsive Website - June 2013

It was nice because there’s the professional photographer, there’s the models, everything’s coming together and I look up and there is Gabe, Gabe actually comes to the meeting to supervise for the whole day, it was something I didn’t expect, A very nice touch, a personal touch!

WATCH TESTIMONIAL

Slide background

Hidden Gems 411

Custom Social Network Platform - December 2016

"While working with Ringer, they always kept me abreast of what was going on with the project. I never had to ask what was happening. They always kept me informed. The website is way better then I ever dreamed of. I would highly recommend Ringer to work on your project."

WATCH TESTIMONIAL