S.O.W. is one of the most important acronyms in the web design industry. S.O.W means Scope of Work. It usually is the work that is to be completed in a contractual agreement. It gives a clear and defined outline of work that will be completed once the contract is signed and the payments are taken care of.
The Scope of Work is used in 2 vary different ways. The client mainly uses it as a point of reference. This usually will take them step by step thru the projects process and goals. The client can also use this as something to fall on if they think the design firm or designer isn't completing everything that was agreed upon. The client can also use the S.O.W. to show investors or other people involved with the company what they have paid for. The Scope of Work adds one more layer of protection to the client.
Web Design Firms are usually the party that provides the client with the Scope of Work. The Scope of Work gives the designer a set path on a project. A lot of firms let this limit the creativity they have with project. The Scope of Work also gives the designer an out if the client keeps wanting things that were never in the contract, the designer can say no because it wasn't in the agreed upon S.O.W. They are not bound to the demands of clients.
A lot of firms let the Scope of Work limit the creativity they have with project. Here at Ringer we like to use the Scope of Work in a different way. We use it as the baseline for what we are going to do for the client at hand. A lot of the time we like to go above and beyond the Scope of Work. We like to say a happy customer may tell one person about their experience with us but an unhappy person will tell 10 people about there experience with us.