Did you know that one of the first things people do when purchasing something online is to scroll to the bottom of the page and check out the customer ratings? Often we search results based on 5 star reviews. We have probably also decided to not purchase something after reading a particular negative review.
We all know that customer feedback and authentic customer reviews are a vital part to any company. According to a study performed by Dimensional Research, 90% of customers' purchase decisions are influenced by online reviews. WOW! That’s a number that business owners can’t ignore!
So what could be better than implementing a customer feedback component to your website? Seeing and hearing testimony from the satisfied clients.
At Ringer, we specialize in creating unique customer testimonial videos that you can add right onto your Homepage (or anywhere else). It’s one thing to include block quotes from happy customers, but it’s another for prospective customers to appreciate that your clients are actual people and HEAR and SEE their experience.
A video (vs written) review also eliminates any nagging doubts that the opinions may be falsified or paid. A video will also add to the traffic on your website and the search results that the video is tagged for. Today’s product marketing NEEDS VIDEO!
Contact Ringer today, and let us help you create the perfect customer testimonial video to implement on your site.