Tuesday, 22 March 2016 16:31

Selling Products Online? Don’t Forget to Add These!

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If your company has a heavy web-presence and is in the business of e-commerce, then it comes as no surprise that consumer ratings are an integral part of your web design.

If your company has a heavy web-presence and is in the business of e-commerce, then it comes as no surprise that consumer ratings are an integral part of your web design. One of the first things customers typically do when shopping for a product online is to scroll to the bottom of the page and check out consumer rating on the product: most online shoppers will read multiple reviews, but at the very least, nearly all customers take note of the average star rating of a product before adding it to their cart.

So, if your company has an e-commerce platform, are you utilizing custom features that allow customers to easily see feedback on the product they are shopping for? If not, it may be doing your business more harm than good. Consumer reviews have been proven over and over again to drive sales, with almost three out of four customers acknowledging that such reviews influence their purchase decision. And if you’re worried about negative reviews, don’t let that discourage you from adding this feature: studies show that having a mix of both positive and negative reviews increases trust that the reviews are authentic (and not paid for ads).

Cookie-cutter web designers or templates often do not have an option to include consumer reviews, and if they do exist, they may not have the appearance or location you wish. Most template-style designs often use a third-party review provider, and they may not have the features you would like to see.

At Ringer Consulting, we eat, drink, and bleed custom. You want your consumer reviews to be authenticated so you know the reviewer has actually purchased your product? Done. You want potential customers to be able to sort reviews based on relevance or star rating? No problem. You want the star rating of your product to appear during a Google search? We’ll make it happen.

When you work with Ringer, we will design a site with you that will drive sales and increase your web presence. Call us today, and we’ll sit down for a free consultation and discuss your goals and wishes for your business.

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Monika Meacham

Monika has over 15 years’ experience in Corporate Finance and holds two Master’s degrees in Business & Finance.

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