Tuesday, 12 July 2016 15:49

Understanding the Full Impact of Web Design

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Web design shouldn’t be an isolated part of your marketing efforts. An aesthetic point of view is not the only way that web design affects your business.

Web design shouldn’t be an isolated part of your marketing efforts. An aesthetic point of view is not the only way that web design affects your business. From traffic, to branding, to conversion rates, your website’s design affects the presence of your business through the Internet to the whole world.

It has been proven through several surveys and studies that poor web design often leads to mistrust of the website. If you have a poorly designed website people may hesitate to make purchases, share information, or even browse the site. It has been found that the design of the website affects reader’s opinions more than the content itself. A reader would rather see decent content on a high-quality website rather than excellent content on a really poorly designed website.

It’s not worth it to lose potential customers due to a poorly designed website, especially when the problem is so fixable. At this point in time, your website design is just as important as the design of your office or store. Call us to get a new website started, or to get a quote for a new web design!

Read 842 times Last modified on Wednesday, 07 September 2016 16:21
Monika Meacham

Monika has over 15 years’ experience in Corporate Finance and holds two Master’s degrees in Business & Finance.

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