Monday, 31 October 2016 07:43

Ringer Radio Episode 22

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Monika
Good afternoon, Atlanta. This is Ringer Radio with Monika and Gab Meacham.

Gabe
How is everybody doing this week? We want to remind everybody that you can check, I mean of, all of our shows on the website, hirearinger.com. And you know what? We got an awesome show today. So why don't we go ahead and just dive right in with what we got. That's a horrible bad idea. Why don't we back up and take care of some housekeeping stuff.

Monika
Well, you said you have some housekeeping stuff.

Gabe
I don't know, I messed up over pokemon.

Monika
Your pokemon is definitely something I wanted to hit on today.

Gabe
People mess over that stuff. It is not good at all.

Monika
Well, there's some things that businesses are doing that are to help out, you know, to fire the pokemon or per say …

Gabe
Or everybody sure is writing an article, you know, you see in the news or whatever in our niche. Everybody writes an article on it. Now last week, ten headlines are, “how starting pokemon can help your business and the brand strategies of the pokemon”.

Monika
Great. And well there's also … there's a way to release pokemon in your store to attract people or something like that. It is a pokemon generator or something.

Gabe
I don't know I think it will in a week.

Monika
It might be. I don't know man. It's the number one all the time. The number one downloaded all time game

Gabe
Whatever.

Monika
It beats candy crush. I know, I never could get my son Logan to get signed up. We tried all we can …

Monika
Because it is number one, there's no one. There's a …

Gabe
We were trying to sign and it was like, try back in an hour or so. With clockwork and he's like, I want to check it out. It’s never happened.

Monika
So we have Helen and Norm here with us with sensational baskets.

Gabe
Hey guys.

Monika
Welcome, welcome.

Helen
Thank you for having us

Monika
What do you Guys … have you heard about the pokemon thing? What's your opinion of the whole pokémon thing?

Norman
I think it'll be here for a little bit longer than Gabe thinks it will be.

Monika
Yeah.

Gabe
I don’t know, what makes …

Monika
It’s a smart idea.

Gabe
How long are people going to be wandering around looking for a ….

Monika
A long, long time due to the amount of people. I was driving through old Norcross and I did not realize what it was till afterwards. But all three of us in the car literally started pointing at everybody that was out on the street with their phone. Just staring into oblivion and we're like, why does everyone have their phone and then we start going, that person has their phone out, that person has a phone. We were literally pointing it out because we didn't realize that it was in the beginning of the whole pokemon craze and we didn't realize it. Then finally, we realize that everyone was looking for some rare pokemon that was out in old Norcross, somebody released.

Gabe
Jeremy one of our employees, he comes in and says so what'd you do this weekend? "I caught a bunch of Pokemon", I said, what? And he said, yeah. First we went over here and we got some of this or whatever. And then I went over here, where there's a lake and … Apparently, there's different types of pokemons placed around different geographic thing. So over a lake, you're going to find the lake monsters and anyway.

Monika
We need to …

Gabe
Yeah, I caught like four of them on the way here this morning. I was like, what? You didn’t see the red lights.

Helen
When you describe those people at old Norcross, it occurred to me that it sounded like, walking dead sequel. Zombies.

Monika
I mean literally like, are aliens take you over? Because they don't look like, they look possessed. They're just standing there, holding their phone, staring into oblivion

Gabe
Or maybe this will be like the catalyst of things that finally gets people just go, oh yeah, this is too much and just put down the phone for a while and go, you know what? Enough is enough.

Monika
I don't know if it will ever be too much, People want their phones.

Gabe
My kids run around with their phones, you know, that's enough pokemon stuff.

Monika
Well, welcome again.

Norman
Thank you for having us.

Monika
Actually you know, we've known these two for a little while now. We've been neighbors and you know, we've known they've done wonderful things been in business a really, really long time. How many years now?

Norman
We’ve been in business for twenty-eight years.

Monika
Wow, that's amazing. So twenty-eight years, they've been business and they're also married. So I definitely wanted to bring them in because of that. Because you know, as everyone knows you and me are married.

Gabe
Well that's interesting dynamic in any business. So I mean we can't not bring it up. It is also an accomplishment twenty-eight, you know. People brag about twenty-eight in marriage, oh yeah, we're going to business together twenty- eight years.

Monika
So tell us a little bit about sensational baskets. What do you all do?

Helen
So we're a gourmet Gift Company and we specialize in working with a corporate and hospitality marketplace. So we do thousands of hotel amenities and many, many gifts for corporate in terms of baby, get-well and sympathy gifts.

Monika
Wonderful. So you're busy definitely holiday time.

Helen
Right. And a lot of holidays. Well, holiday and Christmas but then you know, people always think, oh my God, you must be swamped it's Mother's Day. And it's really not a big holiday for us because that's not. Our focus is really corporate and hospitality. So we're really busy in the spring, in the fall with meetings. We do a lot of amenity, hotel amenities, meeting welcome gifts and then we also work with forty of the top a hundred law firms worldwide. So there's a lot of you know, a lot of markets that we do that has keep kept us growing and that people would think otherwise. You know, Valentine's Day is big for us but it's not as big as you would think so. But holiday of course is very big. So we're just … Yeah we're gearing up now for finishing up our holiday designs and what we're going to be doing for Christmas this year.

Monika
Oh well, you're already six months in advance.

Helen
Oh yeah, we have to order the things like the beautiful containers that we use. The orders have to be place the next few weeks to make sure that we have them.

Monika
Right, now people can get these custom-made and then you also have designs.

Helen
Correct. So we're really set at work with, we're known for our beautiful packaging, our excellent customer service and our great gourmet products.

Monika
Beautiful

Gabe
While I've been around, I've seen the packages come in and come out, one month it's always top notch.

Helen
Thank you, thank you. Yeah we take great pride in doing … we've gotten some excellent reviews lately on the app and Google. We. You know, just ask people who we think that we're great to just, you know, say something about us. So if we're really proud of that.

Gabe
That's really cool. I would say my favorite, a couple times we've done good baskets. My absolute favorite things little mini cookies. Those things work little mini cookie crack.

Helen
The Lays potatoe chips of cookies.

Gabe
Those are awesome.

Helen
Yeah, we work hard on trying to find new products too. So we go to the Fancy Food Show and the sweets snacks Expo. The fancy food shows was in New York this week, sweet next Expo is was in Chicago …

Monika
It got to be a hard …

Helen
It is.

Monika
I mean, walking down those aisles.

Helen
And we have go to AmericasMart but you know what really, it is hard because after so many years. You really kind of get bored. You know, I'm like if I have another copy or another cracker. And I started taking a friend of mine, who is a self-professed food snob. And so, it's good to go with someone who you know, will taste something or see something and say oh well, this is amazing. You need to try it. So it's fun to bring another perspective. You kind of learn that after being in business for so long so.

Monika
Well if you ever need more perspective I think you can have Gabe.

Helen
[Laughs].

Gabe
[Laughs].

Helen
OK, you can come by any time. We have bags of samples.

Gabe
So like, what are some of the, I guess, when you get in the fun like part, what were some of the… Gosh. I want to start at the beginning really. What are some of the things that we would tell some of our listeners that are kind of at the beginning of a substantial, like they want to do some sort of business. What are some of the things that paid off by you remembering over the years?

Helen
Well always do your best on everything that you do so that you get referrals. And you want to make sure that every product that goes out is wonderful. Not only because you want your customers be happy but you know. They'll hear back from the recipient that they love the gift.

Norman
And listening to your customer’s needs, responding to your customers’ needs.

Monika
Customer service overall, right?

Norman
Customers’ service is critical.

Monika
I think it's a ... It's a dying… It's a dying thing out there. I've noticed in terms of, you know, because we also believe heavily in customer’s service. You know. And in the web world, it's not that common because we constantly hear horror stories of these developers that disappear and they're you know, they think, yeah, the world's going to take them over something or something.

Helen
Right.

Monika
You know, they don't answer their phone. So yeah, customer services definitely

Helen
We take a lot of pride in our customer service. In fact you know, we'll do hundred, like a forty, fifty, a hundred gifts at a time. And yesterday, somebody called and they found this online. And they said they needed a fruit basket they're coming to pick it up this afternoon. At the end of the conversation he goes, “this is a very pleasant transaction” and I said, “I'm very happy to hear you say that we work really hard to make things easy for our customers”.

Monika
Wonderful. So let's go back to the beginning. What made you go, OK I'm going to open up this type of business and I'm going to, you know. Was it when you first started? Is that your business what you envision? Has changed?

Helen
It's always … no, I really never had a vision for it. I started it because I was at home with my daughter and I wanted to work out of the house. But my background is all corporate. I was always in marketing and public relations. I worked for some big software companies. So when I started out I knew somebody who did apartment leasing, who work. So one of our first big orders was four hundred gifts for a new residence set up in an apartment complex.

Monika
That was nice, having that big one of your first order.

Helen
It was.

Monika
Wow.

Helen
It was. So we started that way and then we grew by going through to other … I've worked on my corporate clients and my corporate contacts and went from there.

Monika
Very cool. Well we need to take a quick break and we will go dive into more about the sensational basket and the show food and we will be right back.

Gabe
Oh and welcome back to Ringer Radio. We're here with Marker and Mee and you got the pleasure of listening to us right now. So we're going to get right back to the basket next door. They want me to bring us in. So I have my own way, you have your own way. Let's move on.

Monika
Alright. Well you know, we're here with Helen and again with a sensational basket. So Helen take us back to the beginning. You said you started at home twenty-eight years ago. What are some of the things that you went through in the beginning that you … maybe somebody out there can learn from and take advice from?

Helen
Well I started by doing baskets for new apartments. One of my friends was in apartment leasing and so one of our very first orders was for four hundred baskets for new tenants. And then we started doing referral gifts and I never really thought about a business plan. And I think that's really important for entrepreneurs to really think about, who you're markets are and how are you going to sell to them. And what they want, what your clients want, and look at what they want. And as you grow, every year in January, think about it again. I did a session for America's Mart, I've done a couple of them and one was on social media. And it was Pinterest, it was a couple years ago and Pinterest was just starting to you know, be a phenomenon. And I said, if you had come up with a business plan a year ago, Pinterest might not have been part of it. But now a Year later, it is an important part of a lot of businesses. So if you could take the time and we do it in January because it's after the holiday season. And you take a few minutes to kind of think about what the year ahead might bring for your business, for you and your business. What things have done well, what things have not done well and go from there. So business plans is really important and thinking about your markets and successes.

Monika
When did you start going over a… you know like you said, in January and start thinking. Because you said you didn’t start with a business plan.

Helen
Actually not that long ago, I mean, maybe seven or eight years ago. I started thinking about this, started thinking about that because you know. When you start a business and with the way … especially with the way I did. Because I just wanted to sit at home with my daughter. And I just wanted to you know, do some baskets. Yeah, wasn’t really a business model for me, it wasn't really a plan.

Monika
You weren't looking to make it whether it is …

Helen
No. I had no vision for it per say but then as we started growing, I realize that you know. There are so many ways that we can grow and how are the ways that we can grow.

Monika
Very cool.

Gabe
Now with a business plan, in your mind, is that like kind of a personal affirmation thing that you do and you look at? Or is it something you share with the team. And it's like, “OK, team this is kind of that addition to our direction”. Or...

Helen
It's a little of both. Really it's personal affirmation because I want to know that what we're doing is right. And then, I'll come up with ideas and I'll share them with the team. And they'll go, “Oh my God, what is she thought of.

Gabe
[Laughs].

Helen
No but you know there are some great … I have some great people on the team and they might say it won't work or they'll just say, Oh, you know, I just came up with another new one and they go.

Gabe
They shut it down.

Helen
No they didn't shut it down but they gave me some really good points about what to think about to make sure that it does work.

Norman
We're give services solutions provider. So you want to offer solutions to various businesses that we focus on, we understand who they are. First off, before we ever do anything we try and understand who the market is we're going after and have a plan and work the plan.

Monika
Wonderful. So you're in many ways do some marketing for your clients at the end of the day. They are thinking about their marketing schemes in terms of the basket.

Helen
We do especially when they are …

Norman
When it is critical, knowing your needs are very important.

Monika
So how big is your team?

Helen
So our team is really kind of small there's only like five us. But then I am so lucky because every other day, we'll get a big order for forty or sixty or one hundred gifts. And I'll call in some extra people that just love to come and work. So yeah. So it's great.

Monika
How … so when did you start growing your team? When did you say OK outside of me, I need a … when you go through those growing things?

Helen
Probably about five or seven years into it. I started you know, have I have had picture of baskets all over my house and so yeah, probably about five, seven years into it.

Monika
Right. OK and what any growing pains you went through there when it came to hiring and bringing people on?

Helen
Oh sure, you know. You just never absolutely sure about who you bring on and you have to find people that are the right fit. Because we're a small office, you have to think about that chemistry. Make sure that everything works that way

Norman
But everybody understands the expectations from the start, from the beginning. And knowing the expectations and adhering to the expectations in term of the service we provide. Ensures that we continue and we will continue

Gabe
If you … Gosh you know, there's so many pitfalls that a company around that size endures. Like for us, we rushed off and got a salesperson to early. And we were thinking, OK, you know we're so busy doing everything, surely somebody else can be so for us. And what we found is on multiple occasions now, it is unfortunately. Nobody's going to be able to sell for us. Nobody is going to be able to sell quite as well as I am the owner of the business or Monika is the owner of the business. Was wondering if you guys been through that or you learned early or said, no, not doing it.

Helen
I have felt early on that not only not only in sales but anyone that you hire, a staff. I mean they just … it's very difficult to get to anybody to care about your business the way you do. And I mean you're just … you're an entrepreneur and it's yours and you live it and breathe it in. But you can hire people that will care almost as much as you do, which is really important. So,

Gabe
Yeah, we will find those people.

Helen
[Laughs].

Monika
No, we got good people with us, you know, we've done some great work.

Gabe
We got lucky.

Monika
So far we've been lucky so. About the salesperson I mean, he was a great guy. It's just a little bit different in terms of selling. It is a little bit harder to sell because in many ways we sell air, it is what we call it.

Gabe
We don’t have any real products. Which makes us jealous of companies that actually you send stuff out the door. And we are like, oh, they're making money.

Helen
I think a lot of that is expectations also. Everyone like Norman said, everyone has a role and everybody knows their role. Like we have things divided so that this person is in charge of this. And when they're not there, they hand off to the other person for the next day what their responsibilities are. To make sure that everybody knows their role. It's really important to keep a company going day to day. So that everybody knows what's going on day to day.

Monika
So let's talk about some of your baskets. I'm sure you've had maybe some funny requests or. You know overall, I mean your baskets range from stuff with tins to cookies to how it…

Gabe
Have anyone ever called you and I said look I need like a five foot chocolate bunny and wait for a while …

Helen
They do.

Gabe
Really

Helen
We get all kinds of requests. While we were doing a basket today for someone, who is actually going to the hospital tomorrow. And his … the firm wanted to send him a gift, he loves green apples. So green apples and cashews are the base and then we just grow from there. They just asked us to do something you know, particular like that. So we do. You know, specialty gifts like that all the time.

Monika
Custom.

Helen
Yes, yes. So we talked about your customer you know, knowing what your customer … and many times we have been asked to do hundred welcome guests for a meeting. And we will want to ask questions like, what is the meeting about? And what are the company colors? Is there a logo? One of the things that sets us apart is we'll take your company logo and put it on labels and put it on the gifts, put it on a custom note card. We do that with so many corporate gifts. So that when the gifts delivered, it actually looks like it came from the company. They don't want it to look like it came from sensational baskets. We want it to look like it came from the company because it'll be gorgeous and it'll have their logo on it. So if it's a baby gift, it'll have their logo at the top and will say congratulations on the birth of whatever, signed your friends. So logos are really important. And we want to bring the brand and the marketing of our customers to the guests that they're giving.

Monika
Wow, it's wonderful.

Gabe
Yeah. Extra white glove service.

Helen
Yes.

Monika
And it's so important to have all that. It’s really a nice feature for the company.

Helen
Right.

Monika
Especially, I'm sure like Christmas time, you get a lot of orders where you going to do logos and stuff like that.

Helen
Yes.

Monika
That definitely adds a great element when it comes to their clients receiving the gift at the end of the day.

Gabe
Real quick. Why don’t … we are about a minute from break. So why don't we go ahead tell the listeners how they can get hold of you real quick.

Helen
Great and we have a website which is sensationalbaskets.com, we probably have over two hundred gift ideas on line and of course you can use that as a base for creating your own gifts. Because we do custom gifts all the time. My email is Helen@sensationalbaskets.com and our number is 180-039-6226.

Monika
Oh, wonderful. Alright well, we will take a break and we will be right back after this commercials.

Monika
Welcome, it is Ringer Radio. Oh really, I didn’t realize it but, alright. Welcome back to Ringer Radio. It’s me, Monika and Gabe Meacham here and we have Helen and Norman here with us from sensational basket. I believe Geb has the public announcement first. Before we jump back into this. Is that correct?

Gabe
No, no. A complete change of mind. It's got to be a spur of the moment thing, it is for the next segment. Stick around people.

Monika
Stick around. Suspense for

Gabe
Yeah, we are building the hype.

Monika
Building the hype. You're only building the hype for your future self.

Gabe
And then you just let it out.

Monika
That, really you just said it out by saying it loud. Alright we digress. Anyways. We're here with Helen and Norman again and we were talking about baskets and a lot of the work that you guys do. In terms of custom baskets for a lot of your corporate clients and it's been a great branding mechanism for your clients, in terms of them sending it to their own clients. So you know, what some interesting requests that you've received. Is there anything that sticks out?

Gabe
Keep it PG yall, I know you've got some.

Helen
Oh yeah.

Gabe
Oh it's happens.

Helen
I so when the Final Four was here in Atlanta. They were … we were approached by the people running it and they wanted to do gifts. Our basketball net was actually invented using a peach basket. So you know, a round peach basket. They put it at the top, they hammered it into a pole and that's where they threw the basketballs.

Monika
Oh that was kind of interesting.

Helen
Though he's learned some history in the making. So we found peach baskets, baskets that people put peaches in. And that's a way… that was the base for one of the gifts that we did for them.

Norman
So understanding your client being the final four in NTA and basketball. We got creative, the basic way with a peach container and the baskets looked sensational.

Monika
. Sensational? I like that plug.

Helen
So the Georgian Terrace had a hundredth anniversary several years ago and they did a huge blow out campaign for that anniversary. They had a gala and in anticipation of the gala and inviting all these important people, we sent out over a hundred gifts. They wanted a hundred notables to show up at their gala, including the governor and congressman and people who were important to the city for so many years. And in anticipation of the gala, they sent out these gorgeous gift baskets that we produced for them. And so we produce … we created them and sent them out for them. So that was a fun project we did for them. We also you know, just in general. We talk about meeting gifts and there's all these people that put on a meeting and when you put on a meeting of several hundred or thousand people you have what's considered a war room. Where people go in kind of meet up and you're producing the meeting. Many times we will do gifts for those war rooms. Just snacks and waters you know, just to feed the energy that's going on in that meeting.

Monika
Give them some sugar, wake them up a little bit maybe.

Helen
Right.

Gabe
You know, one of the things that we use to do when I first start the company was. We have another small basket place up and we would target the customers who were going after and write down twenty names of the local businesses that I was going after. And then about once a quarter, I would bathe them with a basket and send some of that.

Monika
It's a great way to try to get a client. For those of you out there that you know, if you do business where you have a long proposal period and you have to wine and dine and entice your client to become a client. You know baskets is a great way, just to add a little bit of sugar on top of the cake when it comes to, you know. Sometimes we'll will give something out when we actually hand proposal out. Depending on the client’s scope of work. But you know dealing the projects sometimes we deal with. It's just a nice little add really.

Helen
Right. And snacks really resonate with people. And one of the things that we started doing recently, we were … for one of our law firm clients who do real estate closings. So we have this little boxes called a favor box and we'll just put in a little bag of cheese straws and the cookies and with their logo and so it's sent to the real estate closing attorney that came into their firm to you know, close the deal and or the real estate agent. And they'll open the box and I'll see their logo immediately and a little thank you. And it's just … it's very inexpensive. I think it's … it's less than fifteen dollars for the product and shipping and everything. And it's just amazing that what the thank you said and that.

Gabe
A little for thought.

Helen
Exactly.

Monika
It resonates very well. The lasting impression of who brings you repeat business.

Helen
Right. One of the things that has brought us repeat business are things that we've sent out for clients and we sent these and then the clients have said I love this. I want to do it for my company and my business. So we've done that and now for some real estate companies in general, they'll send out a “thank you for your referral”. But then on a year anniversary of the homeowners having been in their home, they'll send him a gift and say, “happy anniversary. Hope you've had a sweet year” and they'll remember them and then if they need a realtor, they'll remember what a great experience they had and tell their friends. It's a great way to keep your name in front of people and that's really the name of the game. One of the very best things I ever did was, I had a college student who used to hire at the holidays. And they called me in May and said I'm finished with school do you need to help this summer and I thought I always like to have young people come in like that because they're just so full of energy and great ideas and so I hired them. And we developed a fax list when we could send faxes and just keeping our name in front of people by sending faxes every other week or every third week until we couldn't do it anymore. Was one of the best things we ever did? So it's the same sort of thing with email. People might find this funny. But we get this comment all the time, is that people like getting our e-mails. They like to see what's new, what's different. You know, what are we doing? And it can help them come up with ideas for their clients or what they can do.

Gabe
So go to the Web site, sensationalbaskets.com. Find the place where it says sign up and signup

Norman
And on our website. We have over two hundred different gifts from sensational baskets available. We also do an awful lot of customization so you can see what we have. But you can also request.

Monika
Do they have to call in for custom or can they do that on the website?

Helen
They can e-mail us.

Monika
They can email you? Ok.

Norman
but we also receive calls.

Monika
OK.

Norman
And provide the solution based upon listening to the need of the client.

Monika
Right, wonderful. And then I'm sure like no sizes too small or too big.

Helen
Now we did a gift recently for a bar mitzvah welcome gift. And it was in a really cool just kind of plain gray box. I mean it was a pretty box and then we did a grow grain ribbon, navy and white striped just tied with a knot at the top. And inside were chocolate covered potato chips and a little tag that said “Welcome”. So something really small, just welcoming people to an event like that is cool. So, one of the things I want to tell you …

Gabe
The stock up on baskets.

Monika and Helen
[Laughs].

Monika
You were saying something.

Helen
Oh, I just wanted to tell you about one of the funny stories I think.

Monika
Oh yeah. Tell us.

Helen
So when the movie Titanic came out years ago, we did a basket called Titanic treats and I don't even remember what was in it. I just liked the name, it was kind of like, and it had to do with the movie a little bit. And we got an e-mail from somebody who is just horrified that we would try to market on such a tragedy. And I thought to myself, there's this billion dollar movie. I thought of you know, how do you want to have lunch money and be reading to them also. I don't know.

Monika
You know people can take things a little too far. That's just how people are.

Helen
Yes. It goes along with owning your own company and seeing all sides of people.

Monika
Right, definitely. Now I got to ask. You've had dirty requests? Have you ever had anyone who would call up for a bachelorette basket or something?

Helen
Yes but we won’t do them.

Monika
You don't do them

Gabe
We convert those into the anniversary celebrations from sensational basket.

Helen
Actually, that's what Norman just did a couple weeks ago and yes we have a very unusual request and request and she decided that you know, she wanted to send you know, delicious gourmet snacks because they were going to be staying the whole weekend. And they wanted something to come back to the room and be able to snack on.

Monika
Now assume that you had games in some of your boxes as well. So it's not just snacks, it's got games you've probably got maybe there’s like Lotion's stuff. What are the various different ones?

Helen
Well we, of course we do besides gourmet, we do spa gifts. And some of our best ideas have come from our clients. So one of the gifts that we have online that has been popular is called a Family Care package and it was designed initially for a family that was in the hospital waiting for somebody who was in ICU. So the ICU you patient couldn't enjoy the gift but the family was there waiting and waiting and waiting and so we did a basket for them. So it has playing cards in it and little snacks and waters and magazines and fruits. So … and little you know, card games or crossword puzzle, books. Things that keep them occupied while they are waiting there. And we have another one called family entertainment that has a Scrabble game in it, and monopoly and little you know, cards and snacks and things like that.

Norman
Human Resources areas of companies come up with lots of different needs. So we have to be able to respond with different solutions to their requirements from, well with a gift to a high and elegant solution for a partner hire or a Thanks a million for a sale.

Monika
Gabe, where was my gift when you took me on. I want to partner hire sensational basket man.

Helen
There you go.

Monika
You better get on it.

Gabe
No.

Monika
Just go next door and take it up. Alright well we've got to take a break real quick, we will be back after these messages.

Gabe
I sign my life away. [Laughs]

Monika
Welcome back, Atlanta. This is Monika and Gab Meacham with Ringer Radio. We have in the Norman and Helen here with us from sensational basket. We were talking about some different basket ideas and I told Gab, you better get me a basket. Because he brought me on as a partner like two years ago and I never got a basket.

Gabe
So you got a lot of things. You got a baby.

Monika
[Chuckles]. A baby is not a basket. No, no, no, he may be cute in a basket but he is not a basket.

Gabe
Put him in a basket.

Monika
I had to bring him, there's a big difference. Alright, let’s not go into details.

Gabe
Now we are talking about really bad gift ideas.

Monika
Yes. What was some bad gift ideas? What does Gab need to avoid when it comes to giving you my basket.

Helen
Well there's a speech that I gave, it's called sending the right business gift and what not to give. And I've given it a lot of corporate groups. And then this one woman spoke up once and she said, that the client would send her a bottle of wine every year which is, you know, you would think would be a nice gift but she doesn't drink. And so it's a really you know, so they sent it the first year and she didn't say anything. Then the second year and then she said, you know, I don't drink. And then they send it the third year. You know, here was a great bottle of wine that the client thought was great. But it's really a gift gone badly when you don't listen to your clients. So that's a bad gift and you should also … really the best kind of gift that you could give is if you know the person you're giving the gift to. So you know if they're gluten free or if they're allergic to peanuts, don't give them peanuts. Or if they you know, hate fruit or they like sweets or they like savory or you know.

Monika
What if a company is doing like a bulk order for a bunch of their clients, let's say for Christmas. Because I'm sure that's one of the biggest times that a company will spend the beginning of their stage.

Gabe
Well, is that correct? Is that the biggest time or is there another?

Helen
It is the biggest of course. It is going to be the biggest.

Norman
Well we already know our own company providing solutions. However Christmas is a large portion of our business year.

Monika
So what would you suggest to a company like that. Like if they're coming in and they need to buy in bulk and they can't.

Helen
Necessarily change per person?

Monika
Right. What's good, what's bad in those situations?

Helen
The wonderful thing about a sending a gift basket is that there's a great combination of sweet and savory, salty not salty. All kinds of cookies, knots, caramels, popcorn, all kinds of wonderful things. If you're sending to a group of fifty people or ten people. There's always going to be something that somebody's going to like.

Monika
Right.

Helen
You know, there's going to be something in there that's gluten free. And there's going to be something in there that's sweet and are savory.

Monika
I see, just you want to make sure that you're appropriately packed the gift box with the amount of people that are going to be there too.

Helen
Correct, yeah. We have all of our big office type gifts listed with the number of people that they feed. So that if you're ordering a policy office party basket, it will say if you're trying to feed thirty to forty people this is the basket you need to order.

Monika
Right. How did you come up with that? Like how did you figure out? Is it just over time …?

Helen
You know we look at what … you mean the.

Monika
Yeah.

Helen
We look at the servings per person on each, yeah and we kind of … we don't add it together but we kind of give it a … we know what people are going to …

Gabe
OK. Have a little bit of this, a little less of this, little …

Helen
Exactly. Right, right. Well. So some of the best business gifts that you can give are you know, knowing … like I said knowing your recipient. Maybe if they're having a meeting here in Atlanta, give them some sort of souvenir from Atlanta. We have these wonderful etched wine glasses that have Atlanta landmarks on them. Or you could give them a little key chain or a mug. Something or you know, something that gives them a great reminder of the event or a corporate logoed item if they want to include a thumb drive or I mean something simple as that depending on the client.

Norman
And we come from an area of the country that has lots of epic gourmet varieties.

Helen
Yeah, we're really lucky being here in the south that we have some wonderful things that are representative of the South. And in fact I just dropped off yesterday a package of chocolate double dip a cons which are still like one off my most favorite products. And my client emailed me and the email Said, in the subject lead, it said, Omg. She said they were amazing because I think I have to eat them all by myself. And I said it's OK, they're good for you and smiley face. And then we're talking about the holidays and how we're gearing up. Right now we're looking at July and we're already ordering containers to make sure that we have the most gorgeous containers and delicious products for our clients in the holidays. One of the things I tell people is that you're thinking about sending gifts to the holidays and you should really send them at another time. Even thanksgiving or something other than Christmas. Because they're going to remember that you gave them a gift but it is not going to come with the thousands of other gifts that they're going to get. But if you send them a Thanksgiving or you send it on fourth of July, you're the sending them during the year. It's going to be you know, remembered just a little bit better, I think.

Monika
So and with Christmas approaching and six months an you are already doing stuff. So should people be already considering about ordering, if they buy in bulk. In terms of …

Helen
Yes. We will be contacting our clients soon. Just a client who we've had in years past to make sure that they're on board and see what their plans are.

Monika
When is too late? When should … let’s say your big company out there that has you know, a bunch of orders that they want to make. When should they get their order into a business like yours?

Helen
Well, I would you say October, November. I mean, we never say no. The only obstacles that our clients are going to have is that if they see something online like the containers. They might be gone. So but there are so many wonderful alternatives but yeah. The sooner, the better. The better, the better gifts that they're going to get. Because it's going to be what they want and what they say.

Norman
You know, twenty-eight years of business. You know, Gabe and Monika, we have really said no. So if you have a last minute oops I forgot someone, sensational baskets will take care of you. Even on the eve of the big holiday.

Gabe
Wow, I remember that this last year….

Monika
Because you guys deliver a lot of your baskets and that’s one great thing that we've seen which you know if I go to those of you there that you know, that adds an even more special touches when they actually deliver it special for you.

Gabe
We’re getting close to wrapping up the show. I can’t believe it already …

Monika
It's almost Christmas let’s remind everybody again in case they want to reach out to you. Phone number, website, and information.

Helen
OK. Our phone number is 180-039-6220. Our local number is 770-587-5593. Our website is sensationalbaskets.com where you will find over two hundred gift ideas that you can order online. Or you can use as a springboard for ideas of your own custom gift or you can email me at Helen@sensationalbaskets.com.

Monika
Wonderful.

Gabe
And we can attest we see other baskets go out. They're always amazing.

Monika
We've had a couple ordered from them as well for my own.

Gabe
Very good

Monika
Absolutely.

Gabe
So now it's time for me to talks a little bit, to pass Gab, our future Gab about this drone. What you need know is drones crash and don't crash them over crowds. You've got to have some you know internal fortitude and just keep that in your mind as you're flying.

Monika
He was not a bit of bad luck with drones recently. He's gone through like four and somehow each one of them fell from the sky. Just fell though it turns out that that one had a flaw in it. The other one, he ran things or something that while he sat on lot more …

Gabe
By the time future Gab, I mean, I've got an event tonight that I'm going to be doing and will be out there and one this weekend. You know, so by the time I hear this again. I'm hoping my number is still it at two.

Monika
I hope so. FYI, we are getting into aerial photography quite a bit. For video work just because we love videos in general so much. Look we made a pretty

Gabe
Website.

Monika
Yeah, they do we made a pretty sizable investment into a couple drones. That's why Gab is out there crashing them. Because it's practice.

Gabe
Well, you know somebody's got to go learn. There is no better way to learn how to fly a drone than a crash because …

Monika
There’s plenty of better way to learn how to fly a drone rather than crash it.

Gabe
Apparently not for me. Well if you guys want to check us up, we will be posting a bunch Stuff in the blog this week and …

Monika
You can also reach us at hirearinger.com or at 404-369-0009. Or are you married entrepreneurs out there you know they exists

Gabe
There let me ask you, you don't withdraw and you can do it. Just you know keep or keep it. Alright your future monitor you can do it. Future Gab, you can do it. Thanks a lot folks have a great weekend. You've been listening to Ringer Radio, brought to you by Ringer Consulting Group. To learn more go to hirearinger.com

Read 492 times Last modified on Monday, 31 October 2016 08:14

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