Wednesday, 28 September 2016 08:42

Ringer Radio Episode 19

Written by 
Rate this item
(0 votes)

Monika
Good afternoon Atlanta. This is Ringer Radio with Monica and Gabriel Meachem.

Gabe
Hey, hey Atlanta. It’s good to be back.

Monika
Alright.

Gabe
Today we have an extra special guest, they’re always extra special guests, but this one’s extra extra special because we get to work with him and share oxygen with him everyday.

Monika
Yup. Yup, yup, yup.

Gabe
Go ahead and do the introduction.

Monika
Well you were starting the introduction and then you stopped.

Gabe
Oh, you always do the actual introduction. Sounds better that way.

Monika
Yeah, well

Monika
OK, fine. We have Mr. Dan O’Neil. Dan O’Neil comes to us from ... he actually had his own business before, Lin inc. and now he has joined the Ringer team and he comes to us with a plethora of experience, copy-writing experience, video experience, story-boarding, advertising you know the whole gamut really. So welcome Dan, welcome to the show and welcome to the team. You just started with us this week so: we “Just throw him right in” - we said. Just throw him right in.

Dan
Thank you very much for having me and it’s a pleasure to be a member of the Ringer Consultance... I find them extraordinary and the edgy group that’s gonna break through any moment now, you’ll know about... more about them as we go on on the show.

Gabe
Yeah, I’m sure.

Monika
He gave us dreams and aspirations of somehow having a reality show follow him. And I keep asking who’s gonna watch you?

Gabe
Nobody’s gonna watch.

Monika
Be happy with your radio show.

Gabe
Well, I have a very interesting life.

Monika
Really?

Gabe
Yeah.

Monika
OK. We’ll just end it at that. Alright.

Gabe
I gotta keep people in suspense.

Monika
You gotta keep people in suspense?

Gabe
Yeah. So we’re here with Dan.

Monika
Yeah, we’re here with Dan.

Gabe
Dan, what do you think about everybody you know being a gorilla expert all of a sudden?

Dan
Yeah, it seems to have fit the airways and even my kid was asking me questions I didn’t know the answers to.

Gabe
It’s like... everybody’s talking about this gorilla and this kid like they have some sort of ... like ... affiliation with ... A very strong subject

Monika
Because it’s, you know, there’s a...first of all people are able to find out about what incidents like this happen and, you know. Obviously they have been able to... the past ten fifteen years with the internet but... but I mean...

Gabe
How old was this kid?

Monika
It happened before...

Gabe
... looked like he was a toddler. Looked like four year old.

Monika
He was four.

Dan
He was four? How did he get. you know... I mean the curious thing to me is how a four year old manages to scale the wall or whatever the hell...

Monika
And that’s why there’s so much anger behind it because the people are saying that those neglect almost on the parents path of not really watching their kids...

Gabe
Takes like four seconds for a four year old to get away trust me.

Monika
Oh, yeah.

Dan
Oh, yeah. But getting over the wall and down into the p... I’m very curious about that part. I mean this kid must have tossing...

Gabe
... the whole time is like it’s OK... it’s like what, a three foot wall and then over a bush and then down a ten foot wall.

Monika
...it’s a three foot wall and a four feet of bush...

Dan
Yeah... and being OK when you go over a ten foot wall! How to the heck did he survive just to fall...?

Gabe
Well... you know, four year olds. They’re bouncy. They’ve.... Practically heal themselves. I saw the video and it was... I don’t know... I was expecting to see some brutal like rampage (in audible). And it’s a big gorilla holding... a little guys hand. You know?

Monika
Yeah. And I think that’s part of the problem is that ... that’s... that was part of the issue is that... that everyone’s having was that they shot the gorilla and did they really need to. I mean gorillas have always ... there’s never been cases gorillas being aggressive towards children that I’m aware of. Yes adults for sure but children?

Dan
Well there’s a couple of gorillas in New York that I know you should stay away from them.

Gabe
Really?

Dan
Sure. But then again...they weren’t.. as charming as this guy was.

Gabe
Yea. So. I don’t know but I mean it comes down to the end of the day is OK. The people that knew that gorilla the most were the one that also put it down.

Monika
No. That’s true. Firefighters were the ones who’ve put a...

Gabe
Firefighters? There were no firefighters.

Monika
That’s what the article I read said. Now that’s the problem with the internet... is that five different articles out there with five different stories. One of them shows the gorilla was about to kill the child. The other one says it was trying to protect the child. So...who do you go with...

Dan
I did see the curator of the zoo with the guy who was in charge of the gorillas and actually knew the personality of the gorilla and spoke about the gorilla in pretty admiring ways etc. But he did give permission for them to shoot the gorilla. And you wonder about that because wouldn’t it have been somebody’s job to go down and see if they could walk over and say: “Hi, Bob” and grab this kid. Maybe the guy is the size of a truck. It’s a gorilla. It was like insane.

Gabe
It’s just amazing that everybody’s like taking it in three days all of a sudden it’s a national movement.

Monika
Well, that’s how the internet works. That’s the power of it right? The fact that stories get changed and everything like that. But it leads me into wanna say the video part right... that’s why I love videos so much... is that videos is what’s gonna prove what really happened at the end of the day and video’s very big on the internet. You looking at me like I’m going crazy.

Gabe
I don’t know. That’s the problem is from where I sit the video look like the... the ape was being very gentle ape. Except for the whole, you know, grabbing him by the... like and pulling him across thirty feet of water. But that could be a big dad you know? A big dad can grab a kid by the leg and pull him around, no big deal. Anyway. Let’s get back into some real news. You know. We got a big big all shaker-uper for you. I started a linking group for all you joomla template users out there. So, I mean ... that’s amazing front-line headline news.

Monika
Again. Let’s educate people. Joomla is content management system...

Gabe
...content management system that like five people in the world use.

Monika
Yeah. I mean it’s one that we use in where ... at Ringer Consulting Group constantly use it because we find it as a very powerful tool. A) Gabe’s been with the project since forever... since it was mambo...called mambo originally, b) it’s just a very powerful tool overall in terms the types of sites that we like to build and write on, you know. Sites with a little bit more beef...

Gabe
It’s just about knowing your tools.

Monika
Yeah. So... Yeah but there’s quite a few sites...

Gabe
Let’s start... to help other people that one of the things I feel lacks in the joomla world is custom web design, that’s part of it. So I’ve been doing some videos on how to create custom templates from like a regular web design. Breaking it down and making it real easy and then I just started a linked in group to help all the users out there that are doing this thing.

Monika
And how did they find out that ... So how would somebody find those videos they can learn from what you’re teaching?

Gabe
I’m gonna end up sending them on the group.

Monika
OK. Cool. Cool. You can also put them on our YouTube channel as well.

Gabe
Yeah. Why not?

Monika
It might be a good place for people to get to.

Dan
Is joomla a... a better angle of approach for ... you know... the effort of a website or ... the navigation?

Dan
I mean what joomla buys you is a lot of functionality that it’s already there and you can cherry-pick what you want. You still ... it’s more of a ... you’re gonna wanna be a technician ... to set it up. But a good technician can set it up to where any user can run it and run it very easily. So, I mean, it’s you know right on par with the druprals and wordpresses of the world. I would say...

Monika
A little bit powerful... more powerful than wordpress, right?

Gabe
It depends on who you talk to. It really does. It’s just my personal favorite.

Monika
Great.

Gabe
That’s what I’m quick with. So...

Monika
Alright so... Dan, again, welcome to the team. Dan let’s talk a little bit about where you come from and your experience and then we’ll get into your last business you had and maybe we can help some entrepreneurs out there learn from your experiences as well. But you know overall your history. You come from?

Dan
I come ... I was born and raised in New York city.

Monika
Don’t have much of an accent there.

Dan
Yeah. I’m happy to hear that.

Gabe
I kinda hear it.

Dan
Yeah. Thank you.

Gabe
I get that... like... mad-man vibe out.

Dan
Or that I had the dough. Yeah, I grew up there... parochial school. I was in the last grammar school to actually wear a knickers, OK? In the street. ... The last grammar school in the United States.

Gabe
What’s a knicker?

Dan
It’s like a... a short... baseball ...

Gabe
Like pants?

Dan
Yeah. But they’re wool and blue.

Monika
It’s like capris? Would that be capris today?

Gabe
Like tights? Spanks?

Dan
Just like tights. Yeah. But no. It’s just... it was just like baseball pants basically. Wool or cotton or whatever you got there. But they were part of the uniform of the school. It was one distinction. But no... then grew up in New York. Went to Hunter College CCNY. Actually my godmother from Ireland went there which distinguished my very smooth... I thought maybe I’m as smart as she is. Perhaps, in any case. But went there, went to the army for a bit at 18 and then came back out and went into driving cab. And ... I was hitting the desk there sorry. Driving the cab and going to Hunter College etc. And then a guy by the name of Carl Ally actually and Amil Gargano , famous names from the past, many may not know them but they were in at the place where I was an assisting cameraman and Mr. Ally came over to me and said: “Can you run 35 millimeter interlock and sixteen and can you do editorial things like that?”. I said: “Yeah”. And he says: “ Well we got a job for you if you want it?” And so I came in, not with the thought of being in marketing knowing anything about... I came in to get a job. So I got the job and ... a guy... Patrick Kelly was one of the most distinguished writers... he wrote the line when you... absolutely positively has to be there over night. Patrick was the guy that wrote that line.

Monika
Wow.

Dan
And he suggested to me that I could be a writer. Which is something... would be... you know, for me ... I was... you know... an Irish man and coming from that line of work. Yeah we give you a writer, that makes sense. A writer that is Irish. Yeah that’s good. And so I became a writer and took off from there.

Monika
Wow. Very cool.

Dan
Very lucky.

Monika
We need to take a break already, I mean. We’re already at break. We talked too much about those gorillas. So when we come back we’ll talk some more about your experiences. Where you’ve been, what you’ve seen and we’ll go from there. Alright.

Dan
Thank you.

Monika
Listen to the commercials everyone. We’ll be right back.

Gabe
Hello Atlanta and welcome back to Ringer Radio. A little bit of nerd talk for you. We’re talking to our buddy Dan. But with a bit of... his past and then kinda glean some experiences from kinda... the good come up to where he’s now. So...

Monika
So he said he got... So you started marketing because... or sorry writing ‘cause a guy basically just told you... &Saatchi, I was a group Head VP and ...

Dan
Yeah, no. Do you have any ideas he said. And I had a couple of ideas and turned about to be a writing career which I didn’t plan on obviously but I’m really happy I did. It’s ... I love to write, I love to read and ... you know... it’s just a great place to be stupid. Yeah... so. And then I went on to like BBDO, Mccann Erickson, Saatch

Monika
And for those of you out there... those that are some pretty good thoughts ... advertising firms in New York so just in case.

Gabe
So, during that time... I mean, is it like... we sit and watch movies about the... especially the Hard guys.

Monika
Bewitched right... do you think am Dan or what’s his name from Bewitched...

Gabe
Are we thinking more Hardman or Bewitched? I mean straight calling...

Dan
I think, I think ... you know Hardman is probably pretty right on ..

Gabe
Everybody’s got that on the hand wandering around ....I got an article alright.

Dan
Yeah but... in the days I was there... hilarious things happened as well which you don’t see in Hardman. There’s a lot of serious negotiation but there was a lot of frivolity and kind of strange behavior by many different people. Winning man didn’t matter. Somebody would do something, you know. A friend of mine one time was in my office and I saw he had his socks pulled like to his knees, had his pants off, was walking by with his shirt turned into his boxer shorts and was just strolling by like Montgomery. You know, you look at there and you go: “God you’d prefer it somewhere else”. But they like it here, you know. So

Gabe
It’s a little bit like the modern day. Like in the creative side is... you oughta see somebody walk around in some dumb....

Dan
And I think we still have nature, you know.... I don’t think we’re terrible stuffy. I think it’s more relaxed. I think you have greater ideas in that circumstance. So I think that’s fair.

Gabe
But stuff fun to be dumb around the office.

Dan
Oh yeah.

Monika
Oh yeah.

Dan
Never forget you’re dumb I was told many times.

Monika
Makes to take a bug better.

Gabe
If you can make somebody smile... you know. I was doing so many pranks with the kid and everything I can’t remember any more.

Monika
Many people actually don’t know that our... when the little one comes to the office with us and works. He’s our boss I guess so...

Gabe
We got him on our website as boss-man. So.

Dan
He is the boss.

Monika
In many ways an inspiration too.

Gabe
I agree.

Monika
Yup. So. Yeah. So, you also did a short little stint with Saturday Night Live. I thought that was kinda cool.

Dan
Oh. Wow. That was with the gentleman by the name of Patrick Kelly. He...

Monika
The same one...?

Dan
Yeah. He got ... he said Dan let’s put something in there for because there were desperate for ideas. Obviously if they came to me they were desperate. But we put together a deal where drink on the job not after. So all these guys were very precarious jobs. So window washer at the 30th floor, guy running the train, you know. They started out in a bar drinking... started out with small glasses of beers, larger mugs to pitchers to drunk, you know. Out they went on the street, off they went to their jobs where by the garbage men through themselves into the garbage and was eaten out by the garbage truck and the glass cleaner up in the 30th floor sleeping and rolled out of his ledge out into abyss. So it had some humor to it. But, like I said, they were desperate so they needed something and they took that.

Gabe
That magazine sucked.

Dan
I got to be on Saturday Night Life with John Belushi and when it...

Monika
Oha. So fun. Did you get to meet him?

Dan
I got to meet... Lorne Michaels. Very quickly because that was by accident. Just standing in the hall waiting for somebody with this guy he wanted to speak to. So there he was. And Jane Curtin came by, just didn’t speak to them too much. You know, nod and hello and there’s the jerk that’s doing that... He would point to us, Patrick Kelly, the writer of the spot. Yeah, it was very ... it was great. It was a lucky break.

Gabe
So that’s kinda how you started then?

Dan
Basically. It was my first year in advertising. Yeah. And I was with this guy, he was my boss. And he came to me for the ideas...

Gabe
That’s not a bad poor follower piece to have right at the gate.

Dan
It was totally luck.

Dan
Probably opened up some doors.

Dan
Total luck. I mean, nobody could plan anything like that. Absolute luck.

Monika
Right place, right time.

Dan
Yeah, yeah. True, true.

Gabe
Making out the most out of every situation.

Monika
Yeah. Absolutely. That’s what you gotta do right. You gotta follow it. &Saatchi, Creative Group... and all that.

Dan
Yeah. And then I went on to like BBDO, Mccann Erickson, such and such.

Monika
That was all up in New York then you moved to... Atlanta... what? 20 years ago? 22 years ago or so?

Dan
That was all in... then I came down here... yeah 22 or so. beard is hanging down..

Monika
So did you jump into another... what was your intention when you moved down here?

Dan
Same note. Stay in advertising. To stay in advertising.

Monika
Did you start your business right away or did you, at that point...?

Dan
No, no. I worked as a creative director for Joey Ryman and a creative director for Fallgren.

Monika
Wow.

Dan
And for the Deninowide which was an IT advertising agency. They were more with the technology portion. Of course and it was just growing at that moment. It wasn’t ... as redundant as is now and everybody knows everything about it.

Monika
Right.

Dan
Which is the confusing part.

Monika
Very cool.

Dan
Yeah.

Monika
So. Yeah, I mean we’re lucky to have that much experience to helping us out and everything.

Dan
Well, it’s a pleasure to be here. I think your group is particularly different in very... superlative. I don’t know too many IT groups...

Monika
Where’ what?

Dan
Superlative.

Gabe
That’s a big fancy word.

Monika
I don’t even know what that word means?

Dan
It means you’re good.

Monika
Does it mean we’re pretty good?

Dan
It means you’re good. Because, you know, to have the ...

Monika
The word of the day: superlative.

Gabe
Superlative, yeah.

Dan
See, the dictionary only cost $2.50 at the store.

Gabe
Superlative ... by Ringer.

Monika
Exactly.

Monika
So. When did you start your business?

Dan
Right after Dennino wi, I opened up Lin inc. No fat, all muscle production. Basically I saw that the redundancy in advertising, you know I was at the job for two years, you know the job for three years you can move on, you can move on... Kept on moving on and I had a family at the time and I thought, well look, I’ll just grab a slice of this action and it was quite busy at the time as well.

Monika
And how long ago was that about?

Dan
Oh. That was at least 15 years ago.

Monika
OK.

Dan
Yeah, yeah. Easy. And I became kind of like the executive producer. You know somebody had a problem I’d find a cure for it or find a team that would help me find a cure for it. Whether that was production, you know video on those days films so to speak, or I...I just a team that would write what they needed and produce it if need be. Or we produce it if need be. So it was a good brokerage, if you will, a form of marketing scheme. And it worked for us. But of late in which brings me here with these superlative people, we’ll use superlative again, was the ... I’ve been doing it for so long alone. I’ve missed the counter point to whatever you say, black, white, green, blue whatever the thought process is, working in a kind of cylinder by yourself is not the greatest place to be.

Gabe
You know, when you first start out it’s very frank...

Dan
Yeah.

Gabe
But very quickly it begins to ... I remember some of the worst days were like my two years into my first two years of work. Because it was just me. And it sucked so bad.. and then one of my first rules was: never work alone.

Dan
Yeah. That’s so true. I think that’s quite true.

Gabe
...it really eats... I guess maybe if you’re a special person that really...

Monika
I never really had to deal with it but I mean.. I could see that it could be really hard.. ‘casue I mean we’re constantly bouncing across ideas to each other especially when it comes to our clients and what they need. And I don’t how ... how I could.

Gabe
Exactly. When you work alone is you need to get emotional feedback. Especially in a creative process. So if I have nobody to show anything to, so I don’t get that ... you know... even if I show a sticker that I draw and you smile I get some sort of...

Dan
I’m in the right column.

Gabe
But when you’re working alone you never really get that. It becomes very... almost cancerous. Just after a while you’d do everything to be around people.

Monika
There is a while that you just hated doing what you did. Is that the same time-frame

Gabe
Yeah. Yeah. When you have a good team around in your... gosh especially if you’re in a creative job and you start to feel forced to do what you do... most because you don’t know how to do anything else...but you start to feel forced to do what you do, then you really kinda get better. And you kinda just like... editing becomes dreading. The easiest thing to do is even if you hire a ten dollar/hour employee that sits over in the corner and just smiles and goes: “That’s awesome dude. that’s the coolest thing I’ve ever seen”. I mean, at least you get some sort of...

Dan
Satisfaction.

Gabe
Yeah.

Dan
Yeah. And comradely. You can laugh.

Gabe
Yeah.

Dan
You can’t laugh... you can feel sorrow for yourself but you can never laugh.

Gabe
And then you... not doing work for fifteen, twenty, thirty days. Then you get behind. Then you have to do all that work. It’s just really mad.

Monika
It’s just bad.

Gabe
My rule number one is: don’t work by yourself.

Monika
Well, I mean you have to though at some point. In the beginning of many businesses. But right away to... I mean, I guess soon as possible figure out how to bring on... people.

Gabe
And as soon as possible we’re gonna cut to commercial break and we will be right back with Ringer Consulting Group. Check your...

Monika
Ringer Radio.

Gabe
Yeah, yeah, yeah. Ringer Radio and check our site out: hirearinger.com

Monika
Awesome.

Monika
Welcome back Atlanta to Ringer Radio. Again you have Gabriel and Monica Meacham here with you. We also have our extra extra special guest, Mr. Dan O’Neil, who is actually part of the ringer team now. He’s been an entrepreneur before. Been in the advertising world for a while and, you know, he comes to us with some great experience and everything like that. So we’ve been talking with him about what he’s been doing, where he’s come from and when he came to Atlanta, he opened up his own business... and then... now he decided that... you know... for the most part ... he’s kinda... putting that one to the side and you know... wanted to join another team and that’s how we found us so. So what brought you to that ... that decision Dan... for there’s a lot of entrepreneurs out there that are listening business owners that could be struggling with that themselves. Like, you know .... They are at the edge line of being like: “Do I wanna continue doing what I’m doing or do I want to not and still do what I do and what I love to do”. But you know... ‘cause it takes such a time dedication, it takes such a lot of stamina, lot of hard work and lot of notice to the grind to run your own business. So, do you have any advice for entrepreneur out there that are...?

Dan
I think the biggest form of advice is to keep struggling. And it’s not for everyone. You know, it’s not something that everybody can fall into and say: “Yeah, I’ll write another invoice and they owe me 30 days back here and of course I’ll go to that recording session and I’ll get it”. You know, all of a sudden, you know, the management aspect of it is insane. And if you’re not ready for... as Gabe said Saturdays and Sundays and whatever the hell it might mean you know... that’s what you gotta do. Because that’s the force pushes you, you know. That’s the thing that keeps you going forward. It’s not the enthusiasm for the experience, I can assure you that but... and you learn as well, are you meant to do what you’re doing. And I learned that I am a writer. I am definitely a writer. I’m a concept guy. And I did wear many other hats that made me sit back. There were times when we were on a shoot even. Which was my ... layer so to speak, on shoots etc. And I’d be sitting there doing the books. You know? I’d be talking to the director at one point back to the books. You have to split your vision. You couldn’t concentrate always. So it became...very challenge...

Monika
Especially when you’re by yourself.

Dan
Oh yeah. You know, you’re thinking is this right. You know I love to get to talk to Gabe and Monica real quick, you know. But there is no Gabe or Monica there. And you hear an idea and you say: “Yeah, let’s do it”. But it’s not like yeah let’s do it when you’re with people, you know? It’s crazy but in any case. That went on for like 15 years and I think it measured me out. You know, I thought well, yeah my kids were growing and stuff like that.. I said: “You know, I need to find people.”. I needed to find a system where I could fit in and use my skills and support them. And they can come to me or I can’ go to them and maybe make the idea clearer or maybe kill the idea. You know, you get someone that says: “Geez that’s ridiculous! Here’s something you should do”. But take that and do this and: bingo. There’s a great idea that came from, you know, the beginning of an idea.

Gabe
I tell you what. That’s I think what makes us so blessed to have is just having that person... what’s the word... broader range of life experience and broader range of work experience on different things that can bring a whole another aspect to what we’re doing...and...

Dan
Oh, yeah. Thank you guys like I said.

Gabe
... highly clever too so...

Dan
You guys have an agency there.. a tool that’s really interesting... it’s vital. Vital.

Monika
We try to be different.

Gabe
We’re growing. I mean we’re ... I always tell people you know... we’re no further than 10% to what we need to be. And it’s just right now... you’re looking at a little seed and it’s starting to get little sprouts and green stuff is starting to come out of... and then you can kinda go: “Oh, yeah... that’s a business. It’s working”. But... truth is man, I have no idea how tall this plan can grow so.... that’s a really cool part is that... that every new person add brings something totally new to the table.

Monika
Absolutely.

Gabe
And ... I don’t know... that’s warm jazz. So...

Monika
Yeah. Definitely.

Gabe
Do you have anything that you would wanna tell... gosh maybe a... a start-up. Somebody that’s like going out and looking at it right now... what may be things that of the change that you know...?

Dan
Well, the thing is you can never... and I know... probably know this because you’re feeling it you...there’s some sense of anxiety. And the thing is that’s something to tool. You have to push the anxiety to make it into work. To make into a client. To make it into an assignment. And you have to learn to live with anxiety. And I think that’s quite an aspect of ... particularly a solo act. But in any business... I can give you people working with you whatever... that level of anxiety is something you have to deal with. And, get to know... you can smile and laugh through that. You don’t have to think about it constantly and again... I missed people for that reason. You can’t go to someone and say: “Would somebody please get me out of here. I can’t figure this guy out”. And then you got advised... you got good sensible advice that Ringer you. Everybody there is purposeful. There’s no time clock... I noticed that right of the bat... you know, Jeremy is there at 8:30 and you’re there a little later and people stay later than you leave. Everybody’s got a driven composure. You know, there... they’ve got an aspect of I’m doing something and I’m gonna get it done.

Gabe
We got a gist done you know.

Monika
We got lots of stuff to do.

Gabe
Maybe another question is kinda going back to past when you were the kind of agency and people were presenting to you, what are some of the things you might be able to tell like us? I mean I turned the question like I’m asking it ‘cause I’m asking it. What are some of the things you feel if we were gonna go in pitch large companies, what are some of the things maybe your some do’s and don’ts ‘cause that’s...

Dan
Well, you know, one thing for sure ... we’re doing an IP thing, an international paper thing. And it’s a gamble you know? It’s not something ... they’re necessarily looking for but it does speak to their current strategy. And there is no vehicle for that there. So, that’s an aspect of going at something that has an edge to it could draw business in your direction. And I think the thing to remember is: whatever that idea is, if they give you a stage upon which to present an idea that they don’t purchase, there’s a chance that’ll be an assignment about something else that hasn’t hit the table yet that you may get. Because you showed your colors to be rare and true. Yeah. And I think that’s the important thing about fetching business or going after business. Go after the business that’s at hand and go after well and demonstratively but when that’s over with understand that when you live the room there’s a void there that you’ve left that they may say: “Could you ask them if they can do that website proposal we talked about” or “Could you ask them to see if they can do this circus the same way”... you know whatever the stream because they’re convinced that the show they just saw had participants that truly knew what they were doing. And ... it becomes new business as well as present business.

Gabe
It’s not like shark tank. You don’t get booted out ... I mean you do leave but eventually... lot of times if you do well... they’ll find a place for you.

Monika
Right.

Dan
Yeah. Let me ask you guys. May I ask some of your views...

Gabe
No questions from you sir.

Monika
Absolutely.

Dan
No. You know, basically, how long has Ringer been in business and what do you think would be Ringers next step?

Gabe
Well. That’s a very... that’s a convoluted questions. Now, I’ve been doing the same business with the same basic set of clientele ... for last ten years. Now, a few years ago... I took on a partner and ...

Monika
Not me. Different partner.

Gabe
Yeah. And reformed the business, which may or may not have been a strategic move or whatever. And then... of course when he left the business...we... something you probably don’t also about us is we changed...had to change name because we got sued by this big old billion dollar business in New York over the name Thalo and so...

Monika
We would’ve ... he would’ve won it had he really wanted to fight it but it’s a billion dollar business that he’s tryina go up against so there’s just no point...

Dan
Right.

Gabe
Yes, like the pro....

Monika
It’s basically just say: “I give up. It’s not that important to me. I’m gonna win but I’m gonna have to spend a lot of money to win and it’s just not worth it”.

Gabe
And so ... at that point we came up with a new name that kinda... in my mind represented what I wanted to be which is more of a partner with companies rather than a vendor or ... you know.. something like that. So that’s where the birth the Ringer came in. That’s a guy you bring in when you know you just have to win that game and after that you know... it’s... it’s...

Monika
Technically we can say that... technically we’ve been Ringer Consulting Group for five years under this business. But, as Gabe said, plans date back ten years. We have... majority of our clients are average of seven years with Gabe. You know, through the two business names so. It was just one of those tricky things ... like you have to watch what you say ...

Gabe
OK. And you gotta write this on the invoice now.

Monika
But, you know, we can say we’ve been serving Atlanta or the greater Atlanta area for over ten years. That’s what we’re doing so...

Gabe
So. You know with that in mind...

Monika
But with that said... yeah. We’re gonna serve you some commercials.

Gabe
I hope you enjoy them and ... oh by the way future Gabe it’s getting hot so time to trim down a little buddy. Now you heard it from me. See you. Bye.

Gabe
Future Gabe, I know you’re listening. And you’re listening to Ringer Radio. It’s come to my attention that owe some people an explanation of what the heck future Gabe’s all about. I don’t know man. I just like talk to myself so later when I hear myself I’m talking to myself... I don’t think it’s that uncommon. It’s a little narcissistic maybe...I don’t know.

Monika
What do you mean uncommon, It’s very uncommon. Nobody talks ... well I guess some people talk to yourself...

Gabe
Try it. Try it. Talk to yourself right now see how you feel.

Monika
Well, I talk to myself all the time...

Gabe
No, no, no. Say future Monica and just tell your future self what you think right now.

Monika
Future Monica you’re more awesome than future Gabe is.

Gabe
See, I don’t think you understand how this future Monica future Gabe thing works.

Monika
There’s rules behind it.

Gabe
Future... future Gab..

Dan
The good... the good part about is that the moment you say future Monica or future Gabe the cape comes on. You know, you got this picture of this person. Now that we’re in an outfit...

Monika
Right.

Dan
...you are a character.

Monika
You got this little Superman pose going on and...

Dan
Soundtrack going underneath ...

Monika
Yup. Yup. Yup. I think future Monica would beat future Gabe in a Superhero fight...

Dan
Oh yeah. Oh yeah.

Gabe
What? Future Monica better do some push ups.

Monika
No.

Gabe
You feel froggy future Monica. Jump. Future Gabe is ready.

Monika
Oh yeah? Alright. With that said Atlanta, welcome back to Ringer Radio.

Gabe
We got Dan with us still here and we’re just kinda shooting it. He asked the question, a minute ago, about how we’ve been around as a business. And... we said basically logistically we’ve been around a long time. More importantly I think to understand the, kinda like, evolution of where we were gone is we’re always here to support our customers with whatever they need. And we’ve gotten some off the wall things that we had... go learn how to do and sometimes you learn how to do it one time and you never gonna do it again but sometimes it turns into a service offering later. So.. you know...

Monika
Whether the new one thrust is explainer videos... we’ve got animated videos.

Gabe
And a whole other new ones for us really is like the whole world SEO. We never really liked to sell it before because there were a lot of bad players in the market I didn’t wanna associate myself. I always said, you know, if you build your website right then you’re just as good as them guys. But now that we’re starting to add more... kind of content to this and videos and just little auxiliary...

Monika
Creative so...

Gabe
... really came from just bringing people on and realizing they had a talent for getting simple little ideas out there on the internet. And it has changed a lot in the last five years.

Dan
A lot.

Gabe
So, you know, we’ve just evolved. And we’ve evolved with the market and the business that we serve and ... last year... you know.. we used to be able to say our average customer has been with us for seven years but the truth is we brought Monica on and her ... my mentality always was this is a lifestyle business. Meaning I worked the business around my lifestyle... &T ....

Dan
Right. Right.

Gabe
If I wanna go play disc golf I go play disc golf and I come back and I work online and everything’s good. Monica kinda gotten into the picture and she’s more from the AT

Monika
Corporate world.

Gabe
...masters degrees... And she goes, you know, that’s great if it’s just you building to serve your lifestyle but if you wanna build it to actually be a real business then you take this other approach. That’s when we’ve started adding people and adding more services and actually we’ve been adding a lot of customers lately. Which is gonna mess up our whole average customer because the average is getting messed up.

Monika
No, not necessarily... well the average number of years that have been with us...

Gabe
... because we’ve been getting a lot of customers...

Monika
that will start getting skewed... but that all comes with growth.

Gabe
It was like... I had ten customers for ten years and now I got twenty.

Dan
But that’s new ... that come under the title of new business.

Monika
New business, right.

Gabe
For a while.

Dan
Thirty years. Thirty years you call it new business.

Monika
Thirty years?

Dan
Then they come gray and the beard and you go: “OK. They’re with us”.

Gabe
But, you know, I really am ... I imagined getting to the point where we can take any business bring it in and... I wanna grow to the point where the average CEO would feel really really comfortable about handling over the whole digital marketing side of the business to us and...

Monika
As well as software.

Gabe
Yeah, to me that kinda comes underneath it but efficiency software and...

Dan
Well... that’s quite interesting and that’s another aspect that I think Ringer has over the average. If you’re in the larger commodities out there like you’re in the BBDO of the world, the Jay Walter Thompson etc. there’s this IT person or group. Within the building and they come and they sort themselves among whatever the problems are. And the problems get solved but nobody knows how it was really solved and it’s working for the moment, my laptop now does function and I do get on that ... you know... wave with where I’m supposed to be connected and then, inevitably something goes wrong again. And it’s miscued so to speak. Here comes the guy from the... it’s a different guy from the IT department and we have to go through another learning careful moment. It may get solved but not maybe as quickly and in...the other guy might have left. There’s this while aspect of people do not know what to do. They think maybe we should get a guy and if anything ever goes wrong we’ll get him to do it. And maybe ... we’ll give them that amount of money to hold them in place and if we need them to come by. Well... and I don’t think that really works. I mean... the problem gets solved, how much it costs to get solved, how long it takes to get solved that’s another story.

Gabe
True.

Dan
And I think that’s where your edge is concerned. I think that’s where Ringer comes in. Because what they can do is constitute a department .. a whole plethora of stuff that otherwise is like... maybe very challenging to someone who’s running a department or challenging even to the creative team... how they correspond with their client now to get those storyboards they’ve created over to them. Because they have a firewall up. They won’t allow them in there. All these problems and then suddenly you are the ubiquitous group and you say: “Tell me what the problems are, they are in our sphere now and we’ll take care out of that. Call this number”. And it’s done.. and it’s not remarkably... you are connected with the problem. So you fixed it, it’s functioning, if somebody doesn’t understand or skews a different way you guys can tell them how that operates. And that think if the business doesn’t turn that way it’s not gonna succeed. I don’t believe it does. I think it’s too chancy. And that’s smart. This is smart. Ringer is smart.

Gabe
Well, yeah. In kind of another set of words also... like when we’re building a website for instance, and this for a lot of people, one of the advantages of like rather than going to an individual guy that says: “Sir, I’ll build your website” is one you gonna get a lot of other ideas into the pot but you contract the site through Ringer, if that guy which unfortunately a lot of times you end up having problems with the person, we can reassign. We can go: “Oh, you having a problem with this designer?! That’s cool. Let’s back up for a second. We’re gonna sign you this one”. Now in the traditional means... way of doing things that means somebody out there lost a lot of money and ... two people are mad. When we do it it’s like ... we know we’re on the same exact contract, we’re just swapping out personalities that will fit you a little bit better. So that’s kind of..

Monika
The expertise too. Of knowing the area.

Gabe
And the other thing is we have some of the niceties that a lot of companies don’t have. One, we’ve got a copywriter with years and years and years of experience and all that. We’ve got a lawyer that can... you know has anybody on our teams back. We’ve got Monica and her professional background experience that is gonna make all the business stuff happen. And she knows how to talk to a customer in a certain way that makes ... it’s nice for the designer because the designer always wants to make the customer super happy. So he’ll almost slit his neck and give himself like a super tight deadline, for no real reason. Whereas if you’re like Monica, you know ... you kind of take that business into account. You say: “OK. I’m gonna give an actual deadline that makes sense.”

Dan
Yeah. It’s doable.

Gabe
..verses: “What’s the quickest I can do it?”.

Dan
Right.

Gabe
And then, cause you know when you get into that frenzy you’re robbed and pear to paypal. You’re doing something over here while should be working for a different customer. You know...it just never works out. So having somebody that has a good eagle-eye view or an overview of the entire business interacting with a customer.

Monika
Yeah.

Gabe
I think it works out. So, I mean... I guess the biggest lesson that I’m learning from this and my own business and everything is ... I ran it for ... gosh the majority of the time by myself.

Monika
Eight years before I jumped in.

Gabe
... a couple people ....

Monika
I came in ... I came in what... two years ago.

Gabe
...and....

Monika
And stirred up the pot.

Gabe
... you know. We don’t know when enough is enough. But we know that every person we’ve added has ended being a blessing and definitely added more.

Monika
To the team. And for our clients. Majority for our clients.

Gabe
Yeah.

Monika
Definitely.

Gabe
Two is greater one. Three is greater than two and all of that.

Monika
It’s a team. It’s a team. So... well with that said we are actually close to wrapping up. Any last minute thoughts ... that you guys have that you wanna share with the world.

Gabe
Dan what’s the thought of the day.

Dan
Well, if you see a gorilla... think about whether you’re gonna dance with them or not because from what we’ve learned in the latest episode, not a great idea.

Gabe
Yeah. The gorilla gonna get shot.

Monika
The gorilla get shot. Not a great idea for the gorilla.

Gabe
No.

Dan
No. I say... couldn’t train the gorilla?

Gabe
... like Bugs Bunny. You just don’t shrink it and it flops over.

Dan
No, it takes a while

Monika
Are you sure?

Dan
Nah. Nah. It takes a while.

Monika
But then shoot it in the leg... I mean why do you gotta kill it. I don’t know. We’re back on the Gorilla again.

Gabe
If it’s our baby then the gorilla... that.

Monika
My baby is not jumping in the gorilla cage. He’s not allowed. I will watch him.

Dan
That is a very good point.

Gabe
Watch your kids. Atlanta bye.

Dan
Bye.

Monika
If you’re here in the zoo, watch your kids.

Gabe
Yeah.

Monika
Alright Atlanta. Thank you for listening today. And if you’d like to get a hold of this, please always free that you can at 4043690009. You can also check our website: www.hirearinger.com so yup. Have a wonderful weekend. You’ve been listening to Ringer Radio with Gabriel and Monica Meacham. Brought to you by Ringer Consulting Group. To learn more go to hirearinger.com

Read 392 times Last modified on Wednesday, 28 September 2016 09:16

Our Featured Case Studies

Watching the long term success of our clients and being part of that success is the best return any Ringer can ask for, which is why many of our clients consider us part of their core team. Check out some of our featured work and see the success for yourself.

Custom Website Design | Card Design | Video Production | Branding / Logo Design


©2017 Ringer Consulting Group |
Alpharetta / Roswell Web Design & Development