Saturday, 15 October 2011 17:09

From Paper Comp To Photoshop Layout | Romancing The Range

Written by 
Rate this item
(0 votes)

In my last article I outlined all of the steps we go through in the Ringer Web Design Process. This time I thought I would illustrate the concept by taking you through my process for going from rough paper comp to final layout approval.

In my last article I outlined all of the steps we go through in the Ringer Web Design Process. This time I thought I would illustrate the concept by taking you through my process for going from rough paper comp to final layout approval.

The client, Romancing The Range, is a new western apparel and accessory retail location located in Dawsonville Georgia. I spent a couple of hours in the store with the owner shooting around ideas and getting a good feel for the clientele first hand. Prior to the customer coming into the design studio, I took some time to look at other western retail sites. I gathered some good ideas for what people are used to seeing and jotted down some quick notes to discuss with the client.

The initial design meeting was scheduled and we were off to a great start. I sat with the client and went over all of my preliminary paper sketch ideas and perused over the notes I had made about other sites. Once I got some initial feedback, we broke out the pen paper, and some markers and started the actual layout process. As you can see the paper comp is not much to look at, but it does give us a solid point of reference for us to work from once we jump into Photoshop.

Next we gathered pictures, textures, and fonts that I felt would be appropriate for this style of site. The only real preexisting reference material we had to go on was her business cards and some pictures of the store that I had taken on my iPhone earlier that week. We wanted to utilize a wood and leather type of look and feel. Beyond that I just kept tinkering with the design until it became perfect.

Read 281 times Last modified on Tuesday, 27 September 2016 15:58
Gabe Meacham

Gabe has over 15 years’ experience in designing and developing business web based automation systems.

Slide background

Goza Tequila

Branded Website - June 2016

When I met Gabe and the rest of the team at Ringer I really felt like they could bring my site to the next level. They brought plenty of ideas to the table in our first consultation. That never stopped throughout the process of building the site out. That’s why we ended up with such a great website, custom to us. I’M HAPPY I HIRED A RINGER.

WATCH TESTIMONIAL

Slide background

Custom Suit Shop

Custom Responsive Website - June 2013

It was nice because there’s the professional photographer, there’s the models, everything’s coming together and I look up and there is Gabe, Gabe actually comes to the meeting to supervise for the whole day, it was something I didn’t expect, A very nice touch, a personal touch!

WATCH TESTIMONIAL

Slide background

Hidden Gems 411

Custom Social Network Platform - December 2016

"While working with Ringer, they always kept me abreast of what was going on with the project. I never had to ask what was happening. They always kept me informed. The website is way better then I ever dreamed of. I would highly recommend Ringer to work on your project."

WATCH TESTIMONIAL

Our Featured Case Studies

Watching the long term success of our clients and being part of that success is the best return any Ringer can ask for, which is why many of our clients consider us part of their core team. Check out some of our featured work and see the success for yourself.

Custom Website Design | Card Design | Video Production | Branding / Logo Design


©2017 Ringer Consulting Group |
Alpharetta / Roswell Web Design & Development