In my last article I outlined all of the steps we go through in the Ringer Web Design Process. This time I thought I would illustrate the concept by taking you through my process for going from rough paper comp to final layout approval.
The client, Romancing The Range, is a new western apparel and accessory retail location located in Dawsonville Georgia. I spent a couple of hours in the store with the owner shooting around ideas and getting a good feel for the clientele first hand. Prior to the customer coming into the design studio, I took some time to look at other western retail sites. I gathered some good ideas for what people are used to seeing and jotted down some quick notes to discuss with the client.
The initial design meeting was scheduled and we were off to a great start. I sat with the client and went over all of my preliminary paper sketch ideas and perused over the notes I had made about other sites. Once I got some initial feedback, we broke out the pen paper, and some markers and started the actual layout process. As you can see the paper comp is not much to look at, but it does give us a solid point of reference for us to work from once we jump into Photoshop.
Next we gathered pictures, textures, and fonts that I felt would be appropriate for this style of site. The only real preexisting reference material we had to go on was her business cards and some pictures of the store that I had taken on my iPhone earlier that week. We wanted to utilize a wood and leather type of look and feel. Beyond that I just kept tinkering with the design until it became perfect.